Can Chinese Beauty Brands Go Global? - Lisa Shiqi Yu + Elijah Whaley

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

3y ago 44:19

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We're taking a much-needed break from Shanghai's recent Covid lockdown to talk about the globalization of C-Beauty. What will it take for Chinese beauty brands to go global? How important are influencer networks and what is the role of technology? Will fast-fashion platform, Shein.com's use of AI predictive analytics be a beauty industry game-changer?

We're joined by Lisa Shiqi Yu, Founder, and CEO of GENLAB Group, based in Shanghai. GENLAB is a selective incubator supporting purpose-led entrepreneurs to complete their global vision. We are also joined by Elijah Whaley, who is VP of Marketing for Gainfluence, a company specializing in influencers for NFT & crypto projects.

1. Lisa and GENLAB's mission: finding Chinese brands with purpose, sustainable platforms, willingness to go global, and a bit of fun in their DNA.

2. Introducing Zeya - Hard Soda with No Pressure

3. Beauty & Influencers: Is the China KOL model exportable?

4. Moving beyond the First Year Momentum That Most Chinese Brands Face

5. China's Supply Chain Product Mindset to Meaningful Brands: What's Learned From Western Brands

6. Convincing a Chinese Brand Owner Wanting To Go Abroad to have a World View: It's Tough

7. Brand Building Outside of China for Non-Beauty: Leaning on Product

8. The Shein.com Story - From Fashion to Beauty?

9. Data Hub vs. Philosophical Brand Hub: who will win?

10. Perfect Diary: Will They Be China's L'Oreal?

11. Should a Brand Embrace Private Traffic?

12. A/B Test: Baijiu, Rocky Mountain Oysters, Cucumber Soda & Kool-Aid

About Lisa Shiqi Yu: https://www.lisashiqiyu.com/

Elijah On LinkedIn: https://www.linkedin.com/in/elijahwhaley/

For everything ShanghaiZhan: http://zhanstation.com/

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ShanghaiZhan Theme Music: by Bryce Whitwam

https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac

Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/

Ali on Linkedin: https://www.linkedin.com/in/alikazmi/

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