139. How To Partner With Black Owned Media, for real

Programmatic Digest

DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (BOMESI), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of BleuLife Media Group, a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers.

Here’s the tweet version of our conversation:

• The Future is Diverse
• Black owned media is quality media
• BOMESI's mission to elevate and educate
• Donate finanically and volunteer your expertise
• DéVon's wisdom

Additional resources mentioned in the interview:

Support and Donate Here:

https://donorbox.org/support-bomesi-on-givingtuesday

Support Black-owned media platforms!

BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision.

Your efforts will inspire change and encourage a more inclusive industry. As BOMESI continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape.

About Us: 💡

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

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Timestamp:

00:00:15 - Shoutout to Beeler.Tech for putting the Navigator

00:01:45 - Meet DéVon Christopher Johnson

00:02:00 - BLEU LIFE and Its Mission

00:02:15 - Why Was Bombshell By Bleu Created and Its Mission

00:03:10 - the Black Owned Media Equity and Sustainability Institute - BOMESI

00:05:45 - The Buyer and Seller Relationship: Trust, Creativity, Expertise

00:06:22 - The Bleu Life Magazine Brand Is Currency and Quality, Reaching Black Men

00:08:45 - The History of Black Bodies Has Always Been Exploited As A Marketing Tool

00:11:20 - What Would DéVon Do? A LinkedIN Tale of Racism at an Ad Agency

00:16:38 - Lead With Compassion and Be the Ally By Actively Listening

00:19:30 - BOMESI Is Solution Driven

00:22:05 - Check out the BOMESI Accelerator Powered by GM

00:24:05 - The Difference Between Programmatic Selling vs. Buying

00:27:55 - How Do Buyers Know Minority Owned Media

00:30:01 - “We Don’t Have A Diversity / DEI Budget”

00:33:35 - Giving Tuesday Effort - Support HERE

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• DéVon Christopher Johnson

• Email | LinkedIn | Instagram

• Bleu Life Magazine

• Website | Instagram | Subscribe

• Bombshell By Bleu

• Website | Instagram | Newsletter

• BOMESI

• LinkedIN | Website | Instagram | BOMESI Accelerator Powered by GM

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

  • Website | LinkedIn | The Reach and Frequency™️ Course

• Programmatic Digest

  • Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host of Programmatic Digest In Espanol

  • LinkedIN

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