Ep 600: Why The ASOM Pod Hates TikTok Shop (And Why They’re Wrong) with Jordan West

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We're celebrating our 600th episode—a special milestone featuring four brilliant minds and the evolution of our strategy that took us to astonishing growth. Dive deep into discussions of cultural shifts and generational shopping behaviors.

In this episode, Jordan West gets into a dynamic discussion featuring a star-studded lineup of "the awesome pod guys" (ASOM): Jon Roman, Amir, Brian, and Jimmy Kim. Our focus? The controversial rise of TikTok Shop and the broader landscape of social commerce. We'll explore how this platform is reshaping consumer behavior, its implications for DTC brands, and its potential to rival established marketplaces like Amazon.

Listen and learn in this episode!

Key takeaways from this episode:

• Adapting to Social Commerce: Brands must embrace TikTok Shop and similar platforms within the next 6 to 18 months to stay competitive as social commerce grows rapidly and resembles marketplaces like Amazon.
• Challenges for SaaS and DTC: Platforms dominated by social commerce create hurdles for SaaS companies lacking email integration.
• Influencer Leverage: Influencers hold significant power over brand strategies due to their commission structures, resembling MLM models, which can impact companies' approaches to social commerce.
• Differing Regional Success: Social trust and ecosystem development contribute to Asia's success in social commerce, contrasted with Western skepticism.
• Generational Shopping Shifts: Younger consumers lean towards platforms like TikTok, while older demographics prefer Meta, showing distinct behaviors shaped by age.
• Content and Brand Strategy: ASOM's growth strategy underscores the success of social media engagement, consistent content, and adapting to platform dynamics.
• Risks of Platform Dependency: Over-reliance on social platforms and influencer presentation autonomy pose risks, highlighting the need for adaptive strategies.
• Challenges in Advertising: Mobile game ads face hurdles in e-commerce with user experience issues, akin to the challenges of Google display ads.

Today’s Guests:

John Roman, Founder of Battle Box, is well-versed in ecommerce, particularly direct-to-consumer (DTC) models. He offers insights on the state of social commerce both in the U.S. and internationally.

Bryan MacDonald, is an ecommerce expert who brings attention to the operational challenges of social commerce, such as varying influencer commissions.

Jimmy Kim, is involved in the Commerce Roundtable, a platform that brings together eCommerce leaders to discuss trends, strategies, and innovations. This initiative provides events and resources for the direct-to-consumer (DTC) community​

Amer Grozdanic, is a professional with experience in managing and scaling e-commerce operations. He discusses logistics, supply chain, and operational strategies for e-commerce businesses.

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