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TL;DR: Secrets to Scaling Your E-commerce Brand Podcast Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including: Paid Advertising: Master the art of paid ads across platforms. Creative Strategy: Unlock innovative approaches to marketing. TikTok Shop & Ads: Explore the potential of TikTok for e-commerce. Facebook Ads: Leverage Facebook's vast network for your brand. Influencer Outreach: Harness the power of influencer marketing. Real Successes & F ...
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The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer. In this episode, Jordan West gets into the impor…
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Ep 559: Facebook Ad Problems Part 3 - Uncovering Creative Gems In Your Account with Jordan West
16:13
Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. In this episode, Jordan West gets into the crucial to…
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From understanding emotional motivators to designing ads that resonate with viewers, this episode offers a step-by-step guide to elevating your ad campaigns and how implementing psychology-based creative can generate outstanding results for your ecommerce brand. In this episode, Jordan West gets into part 2 of the Facebook ad problem series, focusi…
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Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively. In this episode, Jordan West gets into the prevalent Facebook ad problems of 2024, kicking o…
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Ep 556: Email Deliverability: What To Do When Your Emails Hit Spam with Nikita Vakhrushev, ASPEKT
25:01
Learn how poor deliverability can drain your revenue and discover the strategies to set it right. From the impact of domain reputation to the need for warm-up periods, we covered it all. Plus, don't miss out on the essential insights for switching email service providers and dealing with spam rates. In this episode, Jordan West and Nikita Vakhrushe…
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Ep 555: This Customer Acquisition Hack That Still Works From 2014 with Mathias Ihlenfeld, Woom Bikes
34:03
Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives. In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bikes discuss the delicate b…
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From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop. In this episode, Jordan West gets into the latest trends and strategi…
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Ep 553: 5 E-commerce CRO Hacks That You’ve Never Thought Of with Will Laurenson, Customers Who Click
28:18
Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs. In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-commerce success. …
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Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches. In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the issues affecting Facebook a…
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We explored the revolutionary power of digital humans, streaming avatars, and how they're transforming online sales interactions. Imagine an empathetic, personalized sales experience that's available 24/7. From product recommendations to instant guidance, these AI sales agents are the game-changer your brand needs. In this episode, Jordan West and …
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Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success. In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-commerce industry, particula…
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The realization of what truly matters in life, highlighting the shift in priorities toward simplicity, spending time with family, and maintaining a strict sleep schedule to avoid burnout. In this episode, Jordan West and James Pieper brings us an eye-opening conversation. They dive deep into the topic of burnout and its impact on work habits and pe…
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Planning engaging and informative content, promoting the live stream, engaging with the audience, showcasing products naturally, avoiding being overly salesy, and offering exclusive deals are crucial for success on TikTok Live. In this episode, Jordan West shares his insights on the potential of TikTok live shopping and provides tips and best pract…
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Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces. In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and customer loyalty, a…
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Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships. In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss …
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Ep 545: Why You Should Never Go To Another In-Person Event (Before You Listen To This Episode) with Chris George, Subsummit
28:04
Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business grow…
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Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability. In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportu…
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Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution. In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the…
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Optimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights. In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry ch…
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Ep 541: YouTube Channel Growth for Ecomm - Zero To 10K Subscribers In 3 Months with Mina Elias, Trivium
29:52
Explore the dynamic strategies, game-changing tactics and groundbreaking insights for growth, including utilizing platforms like Facebook Groups, YouTube channels, and TikTok Shop. In this episode, Jordan West and Mina Elias shared about honing in on valuable content creation to revolutionize your agency's approach. They delve into the strategies t…
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Explore the untapped potential of TikTok shops with influencer seeding and UGC content. Unleash the power of compelling visuals and influencer-driven engagement to amplify your brand's presence. In this episode, Jordan West dove deep into the world of TikTok shops. Jordan shared invaluable insights into the nuts and bolts of TikTok shops, including…
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When selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships. In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from…
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Insights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact. In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called…
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Get insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes. In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder…
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Ep 536: Why Every Product Should Have A Guarantee or A Warrantee with Mike Kaufman, ProTuff Products
30:56
Explore strategies for implementing warranties, the value of back-end products, and the importance of good customer service. In this episode, Jordan West and Mike Kaufman, Owner of ProTuff Products shares his valuable insights on the power of warranties and guarantees in driving customer satisfaction and business growth. From extreme warranty offer…
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Explore the impact of company acquisition, the challenges of maintaining vision alignment, and the dynamic nature of advertising strategies. In this episode, Jordan West and Alex Back, discuss the fascinating journey of building an e-commerce business in the furniture industry. From early successes and missed opportunities to the complexities of ch…
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Ep 534: Finding The Best Business Partner - Hint - It’s Not Who You Think with Kelley Thornton, Tiege Hanley
41:02
Active engagement in TikTok shops and the significant impact it has on e-commerce and conversion rates for their business, highlighting the importance of adapting to new trends and technologies for business success. In this episode, Jordan West and Kelley Thornton, shares valuable insights into scaling their business into multiple eight figures. Ke…
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The challenges and benefits of using 3PLs and omnichannel selling and the impact of new marketplaces like TikTok shops on e-commerce. In this episode, Jordan West and Pauline Shiu, share invaluable insights on efficient inventory management. From warehouse setup to the impact of operations on profitability. They explore the inefficiencies of managi…
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The challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent. In this episode, Jordan West and Julie Floyd, share the journey of how she transitioned from being a bond trader and stay-at-home mom to …
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Testing new strategies, even if they don't yield immediate success, provides valuable insights for future growth. In this episode, Jordan West shares the results of a recent experiment with a free plus shipping offer for one of their brands, Little and Lively. Join us as we delve into the details of this campaign and uncover the surprising findings…
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The time to embrace TikTok Shops is now. With TikTok Shops, engaging content creators are not just influencers; they are revenue partners. In this episode, Jordan West dives deep into the world of TikTok shops and shares his belief that this platform is poised to revolutionize the direct-to-consumer industry. With insights gained from working with …
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Ep 529: Lessons Learned From Helping Build One Of The Biggest Cup Companies in North America with Morgan Logsdon, Sixth House Marketing
31:34
Challenges of launching a brand in 2024, the shift from agencies to in-house marketing, and the importance of customer retention alongside acquisition. In this episode, Jordan West and Morgan Logsdon, experienced marketer, discuss the challenges and benefits of bringing marketing functions in-house, exploring non-traditional distribution channels f…
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Ep 528: Scaling Tiktok Influencers As A Millennial Brand - A CEO Chat with Lance Patterson, Juice Beauty
28:41
The impact of Tiktok shops for brand awareness and community building, not just for sales. The discussion also touched on the potential influence of Tiktok shops on content creation and influencer marketing. In this episode, Jordan West and Lance Patterson, CEO of Juice Beauty, a brand making waves in the beauty industry shared insights and experti…
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Ep 527: Creating Mr. Beast Like Hype For Your E-Commerce Brand with Eric Autry and Craig Martens, Shared Sweeps
35:00
By focusing on personalized attention to a manageable number of clients, this concept ensures successful execution and paramount client satisfaction. In this episode, Jordan West, Eric Autry and Craig Martens, bring new insights into giveaways reimagined. They delve into the success of personalized $100,000 giveaways tailored to specific audiences,…
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Ep 526: Scaling Your Ecommerce Brand with Licensing Deals - It’s Not What You Think with Nathan Vazquez, Pipsticks
36:42
Challenges of running a business, the evolving perspective on marketing, and the significance of understanding marginal costs and operational readiness when scaling a business. In this episode, Jordan West and Nathan Vazquez, shared the significant mistakes he made in selecting a 3PL company and an ERP system, resulting in six-figure losses. The di…
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Ep 525: How DTC Brands Are Adding 1-3 Million Of Revenue A Year (PS It’s Not Where You Think) with Stef Van Boekel, Operator One
29:12
Whether you're eyeing the UK, Germany, France, or other European markets, the strategic advice shared here is invaluable. In this episode, Jordan West and Stef Van Boekel, discuss the ins and outs of entering the European market. The conversation covers everything from the complexities of selling on Amazon in Europe to the potential pitfalls and se…
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Whether you're a die-hard Klaviyo fan, a Sendlane advocate, or still undecided, Jordan's insights will provide you with valuable information to help make the best choice for your business. In this episode, Jordan West takes on the ultimate battle royale – Klaviyo vs. Sendlane. He shares his own experiences and insights, offering a transparent and v…
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Shopify's Winter release major enhancements to improve the customer experience. From enhanced product merchandising to an updated rich category attributes API, these updates are set to revolutionize the way you do business on Shopify. In this episode, Jordan West dives into the latest winter update from Shopify, uncovering the top 10 takeaways that…
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Ep 522: What Does Fulfillment Need To Be For A Modern E-commerce Brand? With Jared Ward, Luminous
31:54
The risks of outsourcing to a 3PL and the importance of in-house fulfillment for brand control and customer experience. In this episode, Jordan West and Jared Ward, Founder and CEO of Luminous, delve into the world of e-commerce fulfillment and scaling. From funny parenting stories to the nitty-gritty of supply chain management, they cover it all. …
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The importance of defining the problem before implementing solutions and aligning the team on problem-solving, providing tangible advice for those aiming to scale their own e-commerce brand. In this episode, Jordan West and Reza Khadjavi, CEO of Motion delve into the evolving landscape of creative analytics for e-commerce brands, exploring the pivo…
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Ep 520: Why Prepaid Should Be On Your 2024 Roadmap with Shanda Hurst and Nikita Richard, Ordergroove
25:26
Whether you're an established brand or a growing business, prepaid subscriptions could be the missing piece in your growth puzzle. In this episode, Jordan West, Shanda Hurst and Nikita Richard of Ordergroove discuss the game-changing impact of prepaid subscriptions. This underexplored topic sheds light on how prepaid subscriptions can revolutionize…
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The pressure in the industry to spend on advertising without achieving profitability leading to irresponsible guidance for many direct-to-consumer companies and a lack of financial literacy among business owners. In this episode, Jordan West and Priti Kapoor, share insights into the importance of profitable growth and sustainability in the retail i…
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Ep 518: Is M and A Dead For Ecommerce Brands? With Ben Leonard, Quit Stalling and Build Your Brand
28:01
Let's explore the future of direct-to-consumer (DTC) businesses, expressing optimism and stressing the significance of building a brand rather than just selling products online. In this episode, Jordan West and Ben Leonard, delves into the difference between businesses with strong customer experience and those without, emphasizing the value of buil…
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The transformative experience taught Adriaan the importance of nature, simplicity, and human connection, leading to increased honesty with oneself and others. In this episode, Jordan West and Adriaan Zimmerman, a serial entrepreneur with 20 years of experience. Adriaan shares his journey from initial business intentions to unexpected success and th…
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From navigating advertising and payment processing challenges to the power of kindness in business, and the bittersweet experience of selling business. In this episode, Jordan West and Sarah Todd, former Co-owner of 420 Science, a cannabis-related company that saw remarkable growth before ultimately exiting the industry in 2022. They delve into the…
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Discover how vulnerability, humility, and the power of personal connections play a pivotal role in building a successful e-commerce brand. In this episode, Jordan West and Taylor Sanford, Premier Spike delve into topics such as start-up culture in the direct-to-consumer industry, the importance of passion in business, and the challenges of manufact…
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Influencer seeding is a powerful strategy to get your product into the hands of potentially influential people. By sending products without expecting anything in return, you can leverage the law of reciprocity for incredible results. In this episode, Jordan West unveiled the first part of his 2024 D2C new customer acquisition strategy, and it's a g…
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Discover the true purpose of attending conferences and events, and learn how to extract actionable strategies instead of enduring endless sales pitches. In this episode, Jordan West and Chris George, CEO of SubSummit, discuss the ins and outs of growing a successful ecommerce brand. They dive into the importance of creating value for customers, the…
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Ep 512: How To Make 99% Margins On Your Shopify Store with Steven Sisskind, The Hero Company
28:00
From unearthing the challenges of working with agencies to dissecting the pivotal role of data in marketing decisions, they shine a light on the critical components that underpin successful e-commerce expansion. In this episode, Jordan West and Steven Sisskind, CEO of RealDose Nutrition, dive deep into the world of digital marketing and direct-to-c…
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Ep 511: How To Launch A New Product With No Facebook Ads With Nikita Vakhrushev, Aspekt Agency
27:03
Discover real-life strategies for segmentation, creating scarcity, and generating FOMO to drive conversions. In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt, dive into the intricacies of product launches, emphasizing the power of personalization in communication and the impact of strategy and tactics in achieving e-commerce succes…
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