Ep 555: This Customer Acquisition Hack That Still Works From 2014 with Mathias Ihlenfeld, Woom Bikes

Secrets To Scaling Your Ecommerce Brand

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Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives.

In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bikes discuss the delicate balance between brand awareness and tactical e-commerce activities in marketing. They share insights on leveraging community and referral programs to increase brand awareness and utilizing the existing customer base. The conversation also touches on the importance of creating emotional connections through brand storytelling and the significance of great employees in scaling a business.

Listen and learn in this episode!

Key takeaways from this episode:

• Emphasizing the importance of leveraging the community and traditional referral programs to create more awareness and utilize the existing customer base.
• The plan to collaborate online and offline strategies for specific key cities to create more awareness and increase sales.
• The significance of great people in scaling, along with creating the best employee experience.
• Delving into the importance of email marketing and the significant opportunities it presents for businesses.

Recommended Tools/App:

Klaviyo: https://www.klaviyo.com/

Recommended Audiobook:

Archetypes of the Soul: https://www.amazon.com/Archetypes-Soul-Varda-Hasselmann/dp/3442220009

Today’s Guest:

Matthias Ehlenfeld, the founder of Woom Bikes, originally from Germany, Matthias established Woom Bikes in Austin, Texas in 2014, focusing on selling high-quality bikes for children online. With a deep understanding of the balance between brand awareness and tactical e-commerce activities in marketing, Matthias is an expert in leveraging community and traditional referral programs to create awareness and utilize the existing customer base.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend