BTS of my recent website and brand refresh with Sylvie Veit

Run Your Business Like A Boss

On the episode today I am joined by special guest Sylvie Veit who is the owner and lead creative behind Foster Creative Co. I worked with Sylvie recently on my brand and website refresh, and in this conversation, we go behind the scenes around what the process looked like for me and why I did it. I’m sharing this conversation with you as business owners in the messy middle often think about a brand refresh but aren’t sure how to go about it.

In our conversation, Sylvie shares the signs you might be ready for a brand refresh and what it can offer both personally (more time!) and professionally (attracting your ideal client and uplevelling). It’s so common to DIY our branding and website however as our brand evolves, our aesthetic often doesn’t keep up.

Sylvie steps us through the process of a brand refresh and explains the different steps including the brand questionnaire, brand strategy, mood board, design concepts, the rollout of collateral, style guide and website updates.

My experience working with Sylvie was seamless and has left me with a brand I am proud of and want to show off. As Sylvie puts it “you fall back in love with your brand”.

I’m sure you’ll get a lot out of this conversation - listening in to what my experience was like will help give you an idea if you’re ready for a brand uplevel and what to expect if you are. Going through a brand refresh in the messy middle gives you such an opportunity to leapfrog, and the confidence to go bigger, bolder and make more impact. This process opens the door to whatever's next in your business.

Boss, if you’re ready to level up in your business - jump in and get inspired.
LINKS:

Previous episodes mentioned:

Ep 4 - 5 things to upgrade in the growth stage of your business
Ep 41 - Navigating the Messy Middle with digital marketing expert Kate Toon
Ep 48 - Growth Strategy: Why Business Transformation is necessary for small businesses

Connect with Sylvie Veit:

Website: https://fostercreative.co/
Instagram: https://www.instagram.com/fostercreativeco/
LinkedIn: https://au.linkedin.com/in/sylvie-veit-67ab56108

Connect With Me:

• Free Download: Ideal Client Avatar Workbook
• Work with me: Business Strategy Workshop
• Work with me: 1:1 Business Accelerator Program
• Join the waitlist: The Run Your Business Like a Boss Academy
• Connect on Instagram: https://www.instagram.com/kristyrobinson_consulting
• Connect on LinkedIn: https://www.linkedin.com/in/brisbane-business-coach/