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FEMSA's Retail Media Revolution: Latin America’s Bold New Network
Manage episode 452387121 series 3505701
Вміст надано Stuart Adamson and Platform 195. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Stuart Adamson and Platform 195 або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
In this episode, Stuart speaks with Juan Restrepo, Director of Digital and Retail Media Services at FEMSA, who reveals how they're building Latin America's most ambitious retail media network through their Retina Media platform.
Key topics include:
- Building a 3,000-store digital screen network
- Leveraging data from 23 million loyalty members
- Using AI-powered demographic targeting
- Implementing sales-based campaign measurement
- Expanding across Mexico and international markets
- Developing omnichannel customer experiences
Juan brings 18 years of digital marketing expertise from roles at Google and Falabella to FEMSA's retail media transformation.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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