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Building A Brand

Building A Brand

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Unlock the secrets to building a remarkable brand on this episode of 'Building a Brand' podcast. Join hosts Matthew Stafford, Josh Robinson, and David Ferree as they delve into the artistry and strategy behind brand building. This engaging discussion is packed with actionable insights, ensuring entrepreneurs and brand enthusiasts alike walk away with valuable knowledge. Don't miss out—tune in to craft your brand's success story with a touch of fun along the way. David's innovative belt at an ...
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Greats is a Brooklyn-born sneaker company that aims to flip the traditional business model on its head by selling beautifully designed shoes direct to consumer. Greats CEO and Founder Ryan Babenzien talks about how his marketing background at K-Swiss and Puma helped him build his company and how to keep brands relevant in an ever-changing digital world.
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Building the Brand

Bert Copple

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Follow the journey of Bert Copple as he builds a new business and brand, Canteen Golf & Billiards, from the ground up with insights from industry and business leaders and influencers.
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Hello, My name is Marina I am so happy that you are here, my goal with this podcast is to empower, inspire and shift you into action. This podcast is for the person who knows they have a calling on their life, they have a passion and purpose they know they must live out.
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Welcome to The Cut-Thru: All Things Strategy and Brand Building' where I discuss all things Strategy and Brand Building. I share my Thoughts and opinions on advertising related topics with strategy at the centre of it all. This is for anyone and everyone in the industry of building and growing brands: professionals, lectures and students.
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The Business of Blogging, Photography, Influencer Marketing & Professionalism, specifically from the point of view of India. I bring 16 years of experience working as a professional photographer, artist, social media influencer & business consultant to the "podcast-table". Online Brand Building, Social Media Strategy, Influencer Marketing for Brands, Digital Marketing, Social Media Marketing, The Business of Photography, Professionalism & Pricing, Pricing Your Services, Professional Photogra ...
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Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. To learn more about the ...
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The Real Personal Branding podcast is your behind-the-scenes look at how thought-leaders, speakers, authors, and coaches have built their businesses, elevated their personal brands, and created lives that truly make them happy. My name is Lauren V. Davis and I am not interested in the fluff, I want to know everything it took to get there. The highs and lows, the celebrations and the messy middle. which is why I believe in bringing you honest conversations with the people I interview and the ...
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Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing! This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default. This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen. Susanna is Finland's best-known employer branding expert a ...
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Building your Brand Foundation

Thad Cox | Brand Specialist & Consultant using strategy driven branding that combines creativity and

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Whether you are looking to launch a brand, shake up a new category, or you just need help clarifying your message, I can help. I’ve used my Brand Foundation Programme to help businesses of all sizes connect with customers by defining their purpose, clarifying their values and telling their story.
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Building A Brand While Mommin'

Building A Brand While Mommin’

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I'm just an ordinary mom that finally made a decision to listen to her intuition to BIRTH the voice, that I so deeply needed to hear. Take a deep dive with me, as I reveal the messy, beautiful and imperfect parts of my life.Leaving you inspired and ready to take action in redesigning your LIFE - so that you can get out of your own way.
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Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware. In this episode: 💫 What is Self-Awareness? 💫 Self-Awareness Outside Career Se…
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Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS In starting your movement, don't aim for the masses - instead, think about who can be your allies and advocates in building your story. These people are your audience. Your just one thing should be simple, clear, …
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On this episode I sit down with Brent Biglow, owner of Biglow Woodcraft If you want to hear the full story behind how Biglow Woodcraft got started, check out the show archives - Episode 161 What keeps you up at night? If you are a furniture maker, especially one just starting out, I’m going to bet you have had some sleepless nights thinking about p…
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On today’s episode of the REAL Personal Branding podcast, Lauren interviews her friend Andy Storch. Andy is an author, keynote speaker, community builder, and podcast host. His book, Own Your Career, Own Your Life, helps corporate professionals stop drifting and take control of their futures. Andy regularly speaks inside organizations to teach and …
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Brent has a busy 5 person company. Everybody working in sync to keep the orders on track. If you listen closely you can actually hear them all working in the background of this episode. And honestly, I think that’s great because it gives a real snapshot of the way Brent sees his role in his company. He understands that as a business grows the role …
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Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS It's time to multiply your impact - get forensic about your personal brand and examine the traces you are leaving! When we're showing up consistently, frequently, and over time, we are building the rapport, trust …
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It is becoming increasingly difficult to build products that are genuinely better than those of competitors. That’s why talent acquisition and retention have become paramount to business success. All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in…
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Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS Consider exploring a new perspective on your existing skills and leverage what you already have. Use all you have in your toolkit as a foundation to explore what else you might be able to use them for. Think about…
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On this episode I sit down with Suzi McAfee, owner of Monarch Woodworx. If you want to hear the full story behind how Monarch Woodworx got started, check out the show archives - episode 159 Most furniture makers love getting orders for mass produced pieces. Not only can you batch out the work, but it means there is enough demand for your work that …
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Suzi has grown her South Africa based furniture company to where it is today, not by taking shortcuts, but by fully immersing herself in the world of furniture. She loves it all, from the building, the design, and the community that surrounds the industry. Coming from a childhood with zero experience handling tools, to now running a widely successf…
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In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term tal…
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Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS If you don't understand why there's a gap between where you are and your vision, you'll never persist with what's required to get you to your aspiration, nor will you be able to articulate why it's important to br…
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In this episode of the REAL Personal Branding podcast, Lauren shares how valuable personal traditions and celebrations can be to our well-being. Growing up, Lauren saw the joy created by honoring traditions like making summer solstice cheese and enjoying her grandpa's homemade “red drink.” After becoming an adult and starting businesses, she became…
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Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators? Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago! In this episode of the Building a Modern Employer Brand podcast, I discuss the significant LinkedIn algorithm 2024 up…
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Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: If you appeal to everybody, you appeal to nobody. “Be more giraffe. Business is all about sticking your neck out, being seen, being heard and being visible - Elliot Kay. Most people don't succeed in their coachin…
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On this episode I sit down with Ray Brents, owner of Ray Brents Design. If you want to hear the full story behind how Ray Brents Design got started - check out the show archives - episode 157 Those early mistakes in your business always stick with you. Either on the business or the building end. When you have a client issue during the start of your…
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Ray understands the importance of details. Details in his workmanship, building the best furniture for his clients. Details in his design, making sure what he delivers meets with all his client’s needs. Details in his business, honing his pricing, customer service, shipping, and everything else over the years that helps him keep his company running…
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A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom o…
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Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS There is no best, only better. Movement doesn't always require making the first move; it can also involve bringing about improvements that shift the way the exisitng game is played. “Rejecting the default, and exp…
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Today’s episode of the REAL Personal Branding podcast features Valerie Morris. Valerie is a digital marketing strategist, speaker, podcaster, and author. Her special focus is on book marketing and launches, and when she’s not plugged in, you’ll find her running her hobby goat farm, working on artistic projects, and hanging out with her family. Laur…
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In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing. Then, recruitment marketing campaigns took off w…
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Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS The first place we need to think about building a movement is within ourselves. If we can't influence ourselves to show up for what we believe in, then we are unlikely to be able to persuade anyone else. What we s…
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On this episode I sit down with Aaron Moore, owner of Moore's Refinishing. If you want to hear the full story behind how Moore's Refinishing got started, check out the show archives - episode 155 The start of a business is hard. Learning the skills, getting the clients, and making the money you need to keep the doors open. Although comfortably succ…
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Customer service is key, thats Aaron’s business practice in a nutshell. Yes you have to be great at your job, yes you have to understand how to price your work, yes you have to know how to handle your employees, but to pull everything together and be a successful company, you need to have that customer service down to a science. For over 20 years, …
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Are you ready to kickstart your employer brand strategy for this new calendar year? This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding. As the new year unfolds, it’s pivotal for employer branding profes…
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Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Movements start with deep values and care. It's about giving people the opportunity to contribute and make a difference to what they care about and what they value. People don't care about what they don't see. “B…
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When you hear someone on a podcast or a speaking event say, “I 10x-ed my business nearly overnight,” do your lie detector alarms go off? If they don’t, they probably should. On this episode of the Real Personal Branding podcast, Lauren gets real about how long it takes most business owners to build a successful operation. She’s been an entrepreneur…
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We talk a lot about building a community on this show, and Austin is taking that idea and giving it a physical form. So why not celebrate that. This episode is not only a look behind the curtain at the Texas Woodworking Festival event but also an overall conversation on marketing and brand development and how you can use them both in your own busin…
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Time to hire, and you are short on social media recruitment campaign ideas? In this Building a Modern Employer Brand podcast episode, I’ll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns. In this episode: 💡 An overview of what might just…
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Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS We are ALL in the moving business - of moving people from one opinion or perspective to another - both, personally and professionally. Being intentional about how we show up can create a “movement” of people's min…
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What an odd topic for an episode about what (employer) branding really is, isn’t it? If I got your attention with it, you are in for a treat. This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities. While appearance, as in the visual identity, does have a big role in branding,…
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This special episode is with Mike and Michelle Ranger, owners of Ranger Home North West. If you want to hear the full story behind how Ranger Home North West got started, check out the show archives - episode 152 Navigating lumber yards, and buying wood in general, isn’t always the easiest thing in the world to do. No matter how many years you have…
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By focusing on a commitment to their brand, a commitment to their skills, and a commitment to each other, Mike and Michelle have been able to rapidly grow in an industry that is relatively new to them both. By still respecting the traditional ideas of furniture making, but building a brand in the digital marketing age, they are able to reach client…
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Have you heard of storytelling in recruitment marketing? I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media. In this episode, I talk about storytelling in HR marketing and share a couple of tips for you to…
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🎧 Tune in to our latest episode with Heidi Pech, a DEI expert, and consultant, as we explore into the development of diversity, equity, and inclusion in the workplace. Heidi shares her experiences and advice on the ever-evolving field of DEI, the challenges specifically in Nordic countries, and the vital role of inclusion and belonging. Learn about…
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This special episode is with Bryan and Erin Kerr, owners of Kerr Woodworking. If you want to hear the full story, behind how Kerr Woodworking got started, check out the show archives - episode 150 Bryan and Erin make beautiful furniture. The meticulous attention to detail in their work is one of the many reasons clients continue to reach out to the…
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No furniture maker is an island. No matter how much you can take on yourself, at some point, you are going to need help. Although coming from different industries, Bryan and Erin understood that need. And when they started their own furniture company, recognizing their strengths and weaknesses and being the support the other needed, is how they hav…
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Ready to embrace your introverted side in marketing? In this episode, I invite all introverts in marketing to join me in breaking the stereotypes of introverts and discover how us introverts excel in deep thinking, storytelling, and meaningful connections. Tune in and pick up my tips, personal discoveries and thoughts on how I’ve learned to thrive …
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Discover the power of top-of-funnel strategies in digital marketing with the world's #1 Google Ads Agency. Learn how to build your brand effectively without paying for traffic, focusing on value provision and awareness through platforms like YouTube. Join us for insights into cost-effective brand building and standing out in the competitive digital…
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On today’s episode of the REAL Personal Branding podcast, Lauren sits down with New York City-based online fitness coach Laura Girard. Laura is a multi-certified personal trainer, co-host of the Fit Literate podcast, and founder of The Energy Academy - a global virtual fitness studio where she's helped over 200 people keep their bodies moving since…
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In this new episode 167, we're dissecting the @‌Hootsuite study on the hottest trends for 2024. Here are some recaps from this episode: 🤖 AI is here, changing employer branding and content creation. 📱 Social media platforms continue evolving, and choosing the right ones is vital for success. What's your social media marketing game plan for 2024? 📈 …
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This special episode is with Jay and Deb Lopez of Together We Build. If you want to hear the full story behind how Together We Build got started check out the show archives - episode 148 You know those projects that start out like every other project you have done, but then one thing after another goes wrong and before you know it the whole project…
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Jay and Deb, are a married couple but also business partners in their company, Together We Build. And, just like the name suggests, they build together. Not just the business, but the actual furniture as well. As the company has grown over the years they have grown a team around them to help with demand. But at the core of the business, it is still…
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Join me and my guest 'Kat on Coffee' as we blend design thinking with the Magnetic Employer Branding Method™ in our latest podcast episode. This episode is packed with insights and actionable advice, especially valuable for companies navigating through periods of change. Whether you're a seasoned professional or new to the field, there's something …
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What social media metrics should I measure? How can I make people watch my videos longer? What risks are worth taking in my business? Am I afraid of failure or success? If you've ever asked yourself this question, this episode is for you! Today, on the Real Personal Branding podcast, Lauren welcomes guest and content marketing strategist, Stephanie…
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Are you ready to revolutionise your employer brand marketing plan for 2024? This first episode of 2024 is tailored for employer brand managers and practitioners who aspire to lead with innovation and creativity. We give you eight steps to reassess and reflect on your employer branding in 2023 to update your employer brand marketing plan for 2024. G…
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This special episode is with Hunter Hedenberg, owner of Oak & Main. If you want to hear the full story, behind how Oak & Main got started - check out the show archives - episode 146 Quoting and time management, no matter how much you try to avoid it, one of those two always seems to be an issue in every project. For Hunter, at the start of her comp…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ When you start your furniture company, it can take a few years to learn how you want to run it, the type of furniture you want to make and the type of furniture that makes you money. Hunter is going through that process righ…
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HR marketing data plays a crucial role in employer branding and recruitment marketing. It provides invaluable insights into the job market and candidate preferences and helps you identifying trends and patterns in talent behaviour allowing you to tailor your employer branding strategy and recruitment marketing campaigns effectively. In this episode…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ This episode is with Mike Anderson. Owner of Anderson Woodworking. If you want to hear the full story behind how Anderson Woodworking got started - Check out the show archives - episode 144 Sometimes the skills you learn on …
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