Why You Should Write a Creative Brief Before Working with an Agency

Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

Collaborating with a marketing agency can do a lot of good things for your brand, but you need to do some homework to make sure you find the right partner for your business, and then align them with your brand strategy. What you need is a creative brief, something that helps your potential partners know what you’re looking for and how they can knock it out of the park for you.

On this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva walks you through how to write a good creative brief. She also created a free creative brief template you can download to get started.

In This Episode:

• What every agency relationship needs for a successful collaboration
• How to write a great creative brief
• Where many brands go wrong when they work with a marketing agency
• How to write a brief that doesn’t handcuff an agency’s creativity
• An overview of what to include in a creative brief
• The difference between observation and insights
• The advice three marketers have for brands working with a new agency

Resources:

• The Real Food Brands Creative Brief Template
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website
• Brand Strategy FundamentalsTM – NEW on demand workshop!
• Ep #47: Amazon Success Strategies for Food Businesses
• Free Amazon Mini 15 Minute Food Brand Course from Shannon Roddy