Insurance Marketers: Get More AI Smarts

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2d ago 36:22

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You’ll enjoy the interesting life and business journey of our guest Satvinder Kaur. She’s originally from India, and marketing executive roles at various carriers led her to the USA. Most recently she oversaw the brand refresh for the agency network Acrisure. Today, Satvinder urges insurance marketers to learn all they can about AI and employ new tools for customer acquisition and engagement. She has built a framework for learning: Her new “Find a hack” innovation workshop helps marketers discover pathways. But a dose of reality is in order, too. “Remember when smart phones were the talk of the town?” Satvinder asks. “You don’t hear people now saying, ‘The smart phone is my edge.’ AI will be like that. We’ll all have it.” She advises insurance marketers to “find the problem you want to solve. It’s not the problem the AI vendor is bringing to you, where maybe they solved a problem for a luxury brand. Find your own problem to solve.”

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