Mic Drop 1: Why Sponsorships Are Killing Your Business: The ROI Secret Every Entrepreneur Must Know | Carl Runefelt

No Bollocks with Matt Haycox

In these ‘Mic Drops’, I’ll be spotlighting my favourite, most impactful moments from past episodes of No Bollocks with Matt Haycox. These are the moments that hit hardest, offer the most value, and deserve to be heard again.
In this ‘Mic Drop’ episode, I reflect on the strategic choices business owners face when it comes to marketing spend. Joined by Carl Runefelt, the conversation highlights the value of digital ads like Google and Facebook over traditional sponsorships, especially for small to mid-sized businesses. Carl shares his insights on why ROI is easier to track with digital campaigns and how measuring success is key to scaling effectively.

For anyone looking to grow their brand or presence online, this conversation provides practical advice on leveraging paid advertising, avoiding unmeasurable sponsorships, and building an authentic YouTube channel from scratch. Carl emphasises the importance of consistency, starting before you're ready, and embracing imperfection as part of the journey to success.

Listen to the full episode: From Supermarket to Crypto Billionaire: Carl Runefelt’s Unbelievable Rise - Matt Haycox - Entrepreneur, Investor, Mentor, Philanthropist
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Connect with Matt Haycox:

▶ Instagram :https://www.instagram.com/thematthaycox/

▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/

▶ Website: https://matt-haycox.com/podcasts/
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Who Is Matt Haycox? - Click for BADASS Trailer
I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

Want more? Subscribe to my No Bollocks Newsletter and get weekly insider tips on entrepreneurship, strategy, and business growth—because learning in 10 minutes is way better than wasting years on an MBA.