#104 - How to elevate your visual storytelling skills to hook your audience & attract clients

My Food Lens

Food photographers are called visual storytellers for a reason. We are known to create photos that tell a story, and transport a viewer into the frame.
The best part is that we can tell if our photos have a strong storytelling element in them or not because it shows. It shows in the results that they bring. They either attract more clients, bring more traffic to our blog, captivate a viewer, garner beautiful comments on Instagram or win awards.

Photos with powerful storytelling make an impact and bring results.

But creating an impactful visual story every time isn’t always easy. We can run into an idea shortage or a creative block. Sometimes, we get so caught up in the technology side of photography that we miss the storytelling part. And other times, we underestimate the power of a strong story and don’t give it enough time and attention. Oh, and sometimes, we do create stories, but they don’t bring results, indicating a weak storyline.

As simple, and fun as it sounds, storytelling can be our superpower but only when we know how to create it and it brings us some sort of results.

In this week’s podcast, I’m sharing my guest appearance on the popular Eat Blog Talk podcast, where we dove deep into how to build a compelling visual story in food photography.

Whether you're shooting recipes for brands or looking to improve your food photos, this episode is packed with practical tips, fresh perspectives, and ways to avoid common storytelling mistakes.

I share how to craft compelling visual stories, even with the trickiest food subjects, why your photos might lack impact, how to create a "hook" in your images, break free from creative blocks, and easy ways to tap into viewers’ emotions and imagination and use it to attract clients.

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Show notes available at https://www.myfoodlens.com/blog/104-how-to-elevate-your-visual-storytelling-skills-to-hook-your-audience-attract-clients
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/