A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Вміст надано Maryal Concepcion, MD, Maryal Concepcion, and MD. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Maryal Concepcion, MD, Maryal Concepcion, and MD або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
))
The Truth About Value vs. Quality in DPC
Manage episode 427668161 series 2827060
Вміст надано Maryal Concepcion, MD, Maryal Concepcion, and MD. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Maryal Concepcion, MD, Maryal Concepcion, and MD або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In Episode 172 of the My DPC Story podcast, guest Melina Palmer, a behavioral economics expert discusses effective business models and strategic messaging for direct primary care practices. Melina delves into transactional, membership, and subscription approaches, emphasizing the importance of language and framing in attracting the ideal audience. They discuss balancing quality versus value, using examples from Costco and luxury brands to illustrate branding strategies. Melina advises clear, concise communication and leveraging social proof to maintain customer engagement. Physicians are encouraged to align their branding with customer preferences and decision-making processes. Melina's book, "The Truth About Pricing," is highlighted and suggests using well-known brands as references for crafting compelling copy. They also underscore the value of feedback from target customers and practicing elevator pitches. Tune in to learn how to leverage behavioral economics for optimal customer alignment and business success in Direct Primary Care.
-> To explore more of Melina Palmer’s insights and dive deeper into the psychology of pricing and decision-making, check out her book, "The Truth about Pricing," and visit https://thebrainybusiness.com/mydpcstory for exclusive content.
This episode is brought to you by DrChrono, powered by EverHealth—the #1 mobile, all-in-one EHR solution. Visit drchrono.com/freetrial and discover how easy it can be!
Meet DECENT! What the DPC Community has been waiting for - the company building health plans AROUND Direct Primary Care. Learn more about Decent by visiting Decent.com/DPC
FREE 1 month trial - HEIDI HEALTH PRO: As Individualized As Your DPC.
Be A My DPC Story PATREON MEMBER!
SPONSOR THE POD
My DPC Story VOICEMAIL! DPC SWAG!
FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube
230 епізодів
Поширити
Manage episode 427668161 series 2827060
Вміст надано Maryal Concepcion, MD, Maryal Concepcion, and MD. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Maryal Concepcion, MD, Maryal Concepcion, and MD або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In Episode 172 of the My DPC Story podcast, guest Melina Palmer, a behavioral economics expert discusses effective business models and strategic messaging for direct primary care practices. Melina delves into transactional, membership, and subscription approaches, emphasizing the importance of language and framing in attracting the ideal audience. They discuss balancing quality versus value, using examples from Costco and luxury brands to illustrate branding strategies. Melina advises clear, concise communication and leveraging social proof to maintain customer engagement. Physicians are encouraged to align their branding with customer preferences and decision-making processes. Melina's book, "The Truth About Pricing," is highlighted and suggests using well-known brands as references for crafting compelling copy. They also underscore the value of feedback from target customers and practicing elevator pitches. Tune in to learn how to leverage behavioral economics for optimal customer alignment and business success in Direct Primary Care.
-> To explore more of Melina Palmer’s insights and dive deeper into the psychology of pricing and decision-making, check out her book, "The Truth about Pricing," and visit https://thebrainybusiness.com/mydpcstory for exclusive content.
This episode is brought to you by DrChrono, powered by EverHealth—the #1 mobile, all-in-one EHR solution. Visit drchrono.com/freetrial and discover how easy it can be!
Meet DECENT! What the DPC Community has been waiting for - the company building health plans AROUND Direct Primary Care. Learn more about Decent by visiting Decent.com/DPC
FREE 1 month trial - HEIDI HEALTH PRO: As Individualized As Your DPC.
Be A My DPC Story PATREON MEMBER!
SPONSOR THE POD
My DPC Story VOICEMAIL! DPC SWAG!
FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube
230 епізодів
Усі епізоди
×
Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.
Схожі до My DPC Story
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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continue reading
Where startup founders raise millions and listeners can invest. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
