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91. Curious about "How to Deepen Consumer Feedback Insights from Ratings & Review to Optimize Product & Experience
Manage episode 372175261 series 3490007
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⭐⭐⭐⭐⭐This week on the My Curious Colleague 🔍 #CPGCX #podcast I’m curious about… "How to deepen consumer feedback #insights in the Ratings & Review channel to optimize product & experience." About 10 years ago Social Media was the sexy, shiny channel… and recently #ratingsandreviews appears to have been crowned 👑the royal, shiny one, IMHO. So, to help us understand… here comes my colleague, Gautam Kanumuru, co-founder and CEO of Yogi, a consumer sentiment analysis platform.
Podcasts links here:
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/my-curious-colleague/id1565590157
🦒Spotify: https://open.spotify.com/show/2NmNkE7c2qqPpnHI7mTais
Here's a summary of the highlights:
➡️The Importance of #ratingsandreviews : We discuss the rising importance of customer reviews and ratings, especially with the surge in online shopping during the pandemic. And we touch on the significance of online feedback and how it has evolved over the years.
➡️ Yogi's Role in Consumer Insights: Gautam explains that Yogi is a reviews and ratings analysis platform that helps brands gain a comprehensive understanding of customer feedback. It helps to pinpoint what customers like and dislike about their products and compares this data to competitors' performance.
➡️ How Yogi Works: Using AI and natural language processing, Yogi analyzes millions of data points from reviews to provide insights that would be impossible for humans to achieve manually. The platform can highlight patterns and sentiments across various products and brands.
➡️ Bridging the Gap between #CX/Consumer Relations and Marketing: Yogi's data can be useful for both consumer relations and marketing teams. It helps frame complaints and comments and aids in identifying opportunities for improvements in products or marketing strategies.
➡️ The Future of Reviews and Ratings: Gautam sheds light on the exciting future of reviews and ratings. Big tech companies are leaning into AI-driven technologies to provide customers with more efficient and personalized shopping experiences. These advancements will revolutionize how consumers make purchasing decisions and interact with products online.
💜 Gautam’s non-profit organization shout-out goes to the Boys & Girls Club of America. www.bgca.org Love that …A Classic
So… thank you Gautam for joining me on S4 Ep91 – Full Episode out now on the My Curious Colleague podcast.
As always, thank you for all for your support My Curious Colleagues…!
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#MyCuriousColleague #Marketing #ratingsandreviews #customerexperience #CPGCX #caringdeeplyforyourconsumers #podcasting #insights #ai #nlp
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