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Вміст надано Denise Venneri. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Denise Venneri або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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78. A Founder's CX Tactics re: SEO strategy, QR codes, Surprise & Delight and Community Considerations w/Parker Olson, Founder - Forij -Functional Foods

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Вміст надано Denise Venneri. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Denise Venneri або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
🍄Hello My Curious Colleagues.,,! This week my Guest on the My Curious Colleague 🔍 #CPGCX #podcast (S4 Ep78) is my colleague Parker Olson 🍄Founder of FORIJ – a health food brand that makes functional healthy snacks. He’s back after 6 months since the last time he was a Guest as part of our “CX Follow-Along” series. And a big Welcome Back... and thank you to our new sponsor of the podcast, Holdcom, Inc... Our sponsor ⁠⁠Holdcom⁠⁠ is offering all My Curious Colleague listeners a free professional greeting for their contact center or business. ⁠⁠⁠ ⁠Click here to get yours⁠⁠. website ⁠⁠https://www.holdcom.com/callcenter/⁠ And the free greeting page. ⁠ ⁠https://www.holdcom.com/free-custom-greeting/⁠ 🏫You can always be learning about CX / Consumer Care from Brands of ALL sizes...- which is why I’m sooo excited about our “CX Follow-Along” w/Emerging and Start-up Brands like Parker’s. Parker and I talk about updates to his Service & Consumer Engagement Strategy & Tactics. 👨🏼‍💻THINK: SEO (Search Engine Optimization) – applying SEO to the consumer education piece of his business ie Blog content. Per Parker - good content that answers people’s questions eventually “gain search ranking authority.” 👨🏼‍💻THINK: Leveraging a recent Brand/Packaging refresh – to deepen consumer engagement. Parker shares: It takes “Seeing or touching or interacting with a brand 3-4 times to actually remember them and so we're trying to penetrate that and kind of cut through the noise” 👨🏼‍💻THINK: Deep “Surprise & Delight” - While his packaging is not prolific in the channels noted/available, Parker shares a story where I believe he was willing to go deep in response to an email he received to support a consumer and his adorable 9 year old son obsessed with the product and package…! It may appear to a Big Co CPG CX like a standard “Surprise & Delight” – but it goes much deeper than that in delivering a memorable customer experience. 👨🏼‍💻THINK: Exploring QR Code strategies and Next up …exploring selling product in Asia and what that consumer care/CX might look like….! 💜So thank you again, Parker. #mycuriouscolleague #cpgcx #startupbrands #businesspodcasts #cpg #customerexperience #startupcpg --- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
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114 епізодів

Artwork
iconПоширити
 
Manage episode 367793920 series 3490007
Вміст надано Denise Venneri. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Denise Venneri або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
🍄Hello My Curious Colleagues.,,! This week my Guest on the My Curious Colleague 🔍 #CPGCX #podcast (S4 Ep78) is my colleague Parker Olson 🍄Founder of FORIJ – a health food brand that makes functional healthy snacks. He’s back after 6 months since the last time he was a Guest as part of our “CX Follow-Along” series. And a big Welcome Back... and thank you to our new sponsor of the podcast, Holdcom, Inc... Our sponsor ⁠⁠Holdcom⁠⁠ is offering all My Curious Colleague listeners a free professional greeting for their contact center or business. ⁠⁠⁠ ⁠Click here to get yours⁠⁠. website ⁠⁠https://www.holdcom.com/callcenter/⁠ And the free greeting page. ⁠ ⁠https://www.holdcom.com/free-custom-greeting/⁠ 🏫You can always be learning about CX / Consumer Care from Brands of ALL sizes...- which is why I’m sooo excited about our “CX Follow-Along” w/Emerging and Start-up Brands like Parker’s. Parker and I talk about updates to his Service & Consumer Engagement Strategy & Tactics. 👨🏼‍💻THINK: SEO (Search Engine Optimization) – applying SEO to the consumer education piece of his business ie Blog content. Per Parker - good content that answers people’s questions eventually “gain search ranking authority.” 👨🏼‍💻THINK: Leveraging a recent Brand/Packaging refresh – to deepen consumer engagement. Parker shares: It takes “Seeing or touching or interacting with a brand 3-4 times to actually remember them and so we're trying to penetrate that and kind of cut through the noise” 👨🏼‍💻THINK: Deep “Surprise & Delight” - While his packaging is not prolific in the channels noted/available, Parker shares a story where I believe he was willing to go deep in response to an email he received to support a consumer and his adorable 9 year old son obsessed with the product and package…! It may appear to a Big Co CPG CX like a standard “Surprise & Delight” – but it goes much deeper than that in delivering a memorable customer experience. 👨🏼‍💻THINK: Exploring QR Code strategies and Next up …exploring selling product in Asia and what that consumer care/CX might look like….! 💜So thank you again, Parker. #mycuriouscolleague #cpgcx #startupbrands #businesspodcasts #cpg #customerexperience #startupcpg --- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
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