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Вміст надано Steven Pope. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Steven Pope або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Player FM - додаток Podcast
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))
PPC Strategy for Winning the Amazon Buy Box
Manage episode 439361840 series 2807143
Вміст надано Steven Pope. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Steven Pope або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Amazon taking the Buy Box can have a big impact on your sales. In this video, Steven and Bernardo dive into why losing the Buy Box leads to fewer impressions and how it affects your product visibility. They’ll walk you through actionable steps to adjust your PPC strategy, with a focus on broad and auto targeting, to help you stay competitive even when Amazon controls the Buy Box.
If your sales have been dropping because of Buy Box issues, this video offers simple, clear advice on how to fix your strategy, optimize your ads, and improve your sales performance on Amazon.
#AmazonBuyBox #AmazonSales #AmazonPPCStrategy
→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/
-------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction
00:20 - Complexities of Managing Vendor Central vs. Seller Central
01:00 - PPC Issues and Impact of Turning Off Ads
02:10 - Campaign Stability Problems Due to Buy Box Loss
03:10 - Recommendations on Restarting Ads and Managing Campaigns
03:40 - Losing Impressions and Data Collection Challenges
04:10 - Reviewing Keepa Data for Buy Box Insights
05:00 - Improving Targeting with Broad and Auto Campaigns
05:30 - Solution: Increasing Broad Match and Auto Campaigns Per ASIN
1399 епізодів
Поширити
Manage episode 439361840 series 2807143
Вміст надано Steven Pope. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Steven Pope або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Amazon taking the Buy Box can have a big impact on your sales. In this video, Steven and Bernardo dive into why losing the Buy Box leads to fewer impressions and how it affects your product visibility. They’ll walk you through actionable steps to adjust your PPC strategy, with a focus on broad and auto targeting, to help you stay competitive even when Amazon controls the Buy Box.
If your sales have been dropping because of Buy Box issues, this video offers simple, clear advice on how to fix your strategy, optimize your ads, and improve your sales performance on Amazon.
#AmazonBuyBox #AmazonSales #AmazonPPCStrategy
→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/
-------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction
00:20 - Complexities of Managing Vendor Central vs. Seller Central
01:00 - PPC Issues and Impact of Turning Off Ads
02:10 - Campaign Stability Problems Due to Buy Box Loss
03:10 - Recommendations on Restarting Ads and Managing Campaigns
03:40 - Losing Impressions and Data Collection Challenges
04:10 - Reviewing Keepa Data for Buy Box Insights
05:00 - Improving Targeting with Broad and Auto Campaigns
05:30 - Solution: Increasing Broad Match and Auto Campaigns Per ASIN
1399 епізодів
Усі епізоди
×
Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.
Схожі до My Amazon Guy
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
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Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
