Кращі подкасти про Amazon Ppc (2024)

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From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025! 1:20

2d ago1:20

1:20

You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’ Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁 In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this…

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#214 - Black Friday Trends 2024: Überraschungen, Insights & Tipps! 35:44

15d ago35:44

35:44

Die Weihnachtszeit wurde mit dem Black Friday eingeläutet! Was lief sehr gut, was war überraschend und wie hat die Black Week 2024 im Gegensatz zum vergangenen Jahr abgeschnitten? Mareike und Alex haben unsere internen Daten einmal genauer unter die Lupe genommen. Alle Themen der Episode im Überblick: Das waren 2023 die meistverkauften Artikel (04:…

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Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now 46:46

2d ago46:46

46:46

In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you. Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfact…

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How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS 13:44

9d ago13:44

13:44

Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money). Michael breaks it all down: how to stay competitiv…

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Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic) 44:20

16d ago44:20

44:20

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a …

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Classic – 6 Tipps zur Optimierung deiner Amazon Ads im Dezember 28:09

22d ago28:09

28:09

Für die meisten Seller ist der Dezember die wichtigste Jahreszeit für ihre Amazon Ads. In dieser Episode von Vitamin A erfährst du viele praktische und umsetzbare Tipps, die deine Amazon-Kampagnen in der Weihnachtszeit zum Fliegen bringen werden. ‼️Heißer Tipp: Nächste Woche gibt es eine Sonderfolge mit der Black Friday 2024 Auswertung! Das solltes…

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6 Tips for Better Amazon Performance on Black Friday 31:50

23d ago31:50

31:50

In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not showing the full picture. We’ll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We’ll also cover why untested keywords and runaw…

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Using Amazon DSP and AMC to Fully Understand the Customer Journey 31:26

1M ago31:26

31:26

In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many…

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#213 - Dayparting bei Amazon PPC: Erfolgsstrategie oder Risiko? 36:56

1M ago36:56

36:56

Ist Dayparting bei Amazon PPC wirklich der Schlüssel zum Erfolg? In dieser Episode sprechen Alex und Mareike über die Strategie, Kampagnen nur zu bestimmten Zeiten zu schalten. Erfahre, wie du durch gezieltes Timing Conversions steigern kannst – aber auch, welche Risiken für Sichtbarkeit und Sales dabei lauern können. 🎯 Alle Themen der Episode im Ü…

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Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down 22:08

1M ago22:08

22:08

In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying. Did you know Amazon now charges you extra just to spli…

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The Simplified Q4 Bids & Budget System for Amazon Sellers 29:48

2M ago29:48

29:48

In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael’s breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can. Think you can just ride the wave? Think…

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#212 - Amazon Marketing Cloud Unlocked: 7 Gamechanger für deine Amazon PPC Strategie 37:42

2M ago37:42

37:42

Amazon Ads hat auf der unBoxed 2024 ein echtes Highlight präsentiert: Die Amazon Marketing Cloud (AMC) ist jetzt für alle Werbetreibenden zugänglich 🎉 Doch was steckt hinter der AMC und wie kannst du mit ihren einzigartigen Insights dein Marketing auf das nächste Level bringen? Anna und Alex liefern dir alle Antworten und zeigen, wie du die Vorteil…

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Why the 'Perfect' Amazon PPC Account Is a Myth? 29:44

2M ago29:44

29:44

Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving. Joining us i…

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What Top Amazon Sellers Won’t Tell You About AI Video Ads 46:20

2M ago46:20

46:20

In this episode, Michael sits down with Shane White of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising. Sha…

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#211 - Amazon PPC wie ein Profi: Die wichtigsten Kampagnen im Überblick 48:28

2M ago48:28

48:28

In dieser Episode erfährst du, welche Kampagnen in deinem Amazon PPC-Setup nicht fehlen dürfen und wie du mit cleveren Profi-Kampagnen richtig durchstartest. Von Markenschutz über den gezielten Angriff auf deine Konkurrenz bis hin zu Cross-Selling, Up-Selling und individuellen Kampagnen – hier bekommst du alles, um dein PPC Game zu optimieren. Alle…

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Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den 3:26

2M ago3:26

3:26

In This Special Episode of the PPC Den Podcast... Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps. We’ve laughed through the Prime Day chaos, shared vict…

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Profit Reset on an Aggressive Amazon Brand: A Strategy Shift 33:11

3M ago33:11

33:11

In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic…

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#210 - Die Qualität deines Amazon Listings auf dem Prüfstand: Tipps & Tricks 46:15

3M ago46:15

46:15

Wie gut performt dein Amazon Produktlisting wirklich? In dieser Episode erfährst du, wie du die Qualität deines Listings im Handumdrehen bewerten und mit zwei genialen Tipps optimieren kannst. Außerdem decken wir die 5 häufigsten Fehler auf, damit du sie nie wieder machst! Und als besonderes Highlight: Unsere ehemalige Podcast-Hostin Mareike ist zu…

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ACOS Weather Report for September 2024: Metrics Cooling Off - ACOS, CPC, RPC, CVR 4:19

3M ago4:19

4:19

In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be ne…

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5 Important Factors That Influence Amazon Ranking (Classic) 27:45

3M ago27:45

27:45

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sal…

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#209 - Mit diesen 10 Insider-Tipps rockst du den Black Friday 2024 45:05

3M ago45:05

45:05

Bereit für den Black Friday 2024? Florian und Alex verraten dir die besten Tipps, um deine Verkaufszahlen zu pushen! Basierend auf dem Erfolg von 2023 erklären sie dir, wie du Lagerbestände managt, Deadlines einhältst und starke Kampagnen startest. Egal ob frühe Planung oder Last-Minute-Anpassung – mit diesen Strategien holst du das Maximum raus! A…

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The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) 43:15

3M ago43:15

43:15

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. Once you understand the different strategies– protect, conquer, rank, dominate, and discover…

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Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns 16:06

3M ago16:06

16:06

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big opt…

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#208 - Die größten Amazon PPC Mythen: 4 Experten räumen auf 42:39

4M ago42:39

42:39

Endlich heißt es wieder: Expertenrunde! Unsere 4 Experten, Ole Schleth von Movesell, Philipp Wicke von Conpaw, Florian Nottorf von ADFERENCE und Philipp Merkel von Snocksulting räumen mit den größten PPC Mythen auf. Sind die Mythen rund um Kampagnen, Budgets und KPIs Quatsch oder haben sie einen wahren Kern? Unsere Hosts Anna und Alex reagieren. Al…

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What's the Best Way to Manage an Amazon Brand? Exploring Agency Strategies 1:03:24

4M ago1:03:24

1:03:24

Want to know what really goes on behind the scenes in Amazon brand management? Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money. Discover the tactics…

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Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet 46:24

4M ago46:24

46:24

You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break... In this episode, Michael and Brent Zahradnik from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the h…

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#207 - Internationalisierung auf Amazon: Insider-Tipps von Toni Turbanisch für deinen Expansionserfolg 45:11

4M ago45:11

45:11

Florian und Toni Turbanisch nehmen dich mit auf eine spannende Reise durch die Welt der Internationalisierung auf Amazon. Sie diskutieren die größten Hürden und teilen exklusive Strategien, die dir den Weg zu einer erfolgreichen Expansion ebnen können. Toni, ein erfahrener Profi auf diesem Gebiet, enthüllt Insider-Tipps und erklärt, warum gründlich…

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Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger 40:42

4M ago40:42

40:42

In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model? Michael and Clément share their trials and triumphs on this battlefield. Learn how to d…

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How Search Term Algorithms Boost Amazon PPC? 51:24

4M ago51:24

51:24

In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind. We’ll see you in …

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#206 - Die Macht der Amazon Reviews: So kannst du deine Amazon Rezensionen effektiv erhöhen mit Matin Borhani 38:19

4M ago38:19

38:19

Rezensionen sind ein Schlüsselelement für dein Amazon Business! Aber warum sind Reviews eigentlich so entscheidend und wie kannst du auf legale Weise mehr davon erhalten? Diese und viele weitere spannende Fragen beantwortet dir Matin Borhani von Refix. Außerdem hat er noch einige wichtige Tipps und Insights im Gepäck. Alle Themen der Episode im Übe…

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What is the SKU Economics Report and How It Boosts Amazon Ads? 34:18

5M ago34:18

34:18

In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data? The SKU Economics Report eliminates the headache of analyzing costs and r…

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What strategies can help minimize wasted spend in Amazon PPC? 11:42

5M ago11:42

11:42

In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune …

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#205 - Theme Based Targeting erklärt: Nutze Themenkeywords für deine Sponsored Brands Kampagnen 31:12

5M ago31:12

31:12

Auto-Kampagnen für Sponsored Brands? Seit Januar gibt es bei den Sponsored Brands Kampagnen eine neue Targeting-Option: das Theme Based Targeting. Bei dieser Targeting-Option handelt es sich um Themenkeywords. Was genau diese Themenkeywords sind und welche Vorteile sie dir bieten, erklären die Anna und Florian. Außerdem haben sie noch ein paar Tipp…

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How does conversion rate influence ACOS on Amazon? 34:02

5M ago34:02

34:02

In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice t…

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How to align team goals using Amazon PPC data tools? 53:59

5M ago53:59

53:59

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Fr…

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#204 - Die größten No-Gos und Must-Haves für deinen Amazon Werbeaccount mit Tobias Dziuba von AdsMasters 56:52

5M ago56:52

56:52

Hast du dich auch schon mal gefragt, was in einem guten Amazon Werbeaccount nicht fehlen darf? Oder was die größten No-Gos sind? Diese Fragen beantworten dir Alex und Tobias Dziuba, der Gründer von AdsMasters, in dieser Episode. Sie teilen nicht nur ganz viele spannende Insights aus der Praxis, sondern räumen auch alle gängigen Irrtümer aus dem Weg…

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What should you do first when Amazon PPC sales drop? 44:08

5M ago44:08

44:08

In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer…

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Classic – Prime Day: 5 PPC-Experten teilen ihre Checkliste 58:31

6M ago58:31

58:31

In dieser Classic-Episodehaben wir anlässlich des Prime Days etwas ganz Besonderes für dich: Mareike und Florian begrüßen gleich 5 hochkarätige Gäste aus dem Amazon PPC Universum. Unsere Gäste Ronny Marx von intomarkets, Christian Otto Kelm von Amalyze, Florian Vette von Movesell, Alexander Swade von Thrasio und Daniel Zemitzsch von Finc3 Commerce …

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