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32. How to Strike a Balance Between Storytelling and Selling on Your Website
Manage episode 327317054 series 2989524
Вміст надано Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Do you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman?
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Striking the perfect balance between these two is a concern I hear often from my clients.
So in today’s episode, I wanted to run through my top three tips for striking the perfect balance between storytelling and selling.
Ideally, when you’ve got strategic content that connects emotionally with your dream clients, you shouldn’t even feel like you're selling (and your audience shouldn’t really feel like they’re being sold to)
If you don’t have the right information before putting your website content together, you can easily fall into salesy territory. So give today’s episode a listen and see how seamlessly you’ll be able to convert website visitors into customers.
In today’s episode we covered:
- Why it’s important to sell from a place of authenticity and connection
- How to build the know, like, and trust factors on your website
- How to find the exact words your clients use
- How to show your authority by telling your own story
- Why social proof is so important
- The best way to get social proof
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to https://stripeddogcreative.com/balance-storytelling-selling-website
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