Кращі подкасти про Isabel Kateman (2024)

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46. Top Three Website Questions 16:29

1+ y ago16:29

16:29

In this episode, I’m going over the top three questions I get asked most often inside my Mind-Reading Website® Program. The most common questions I get revolve around raising prices, creating a service or offer that sells, and what to put on each page of a website. During this episode, I’m walking you through my top solutions for each of these ques…

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45. Three Website Tweaks You Can Make Today to Get a Client 9:48

1+ y ago9:48

9:48

In today’s episode, I’m covering my top three website tweaks you can make today to book dream clients. As a marketing tool, it’s so important to keep people on your website focused on working with you. It’s tempting to want to add a million distractions to your website, like social media profiles, case studies, and blogs. And while there is a time …

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44. How Client Research Can Help You Create an Irresistible Service with Melissa Harstine 27:08

2y ago27:08

27:08

This the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer. The ultimate goal is to connect so well …

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43. Sales Funnel Strategies to Get More Clients with Lindsay Sims 25:51

2y ago25:51

25:51

Whether a client is going to work with you in two days or two years, it’s important to nurture them through your email list. In today’s episode with Lindsay Sims, we’re discussing sales funnels and how to keep your potential future clients interested and engaged. Lindsay is taking us through her upside-down approach to understanding a potential cli…

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42. How Dubsado Can Help You Scale with Ease (and Change Your Life) 28:03

2y ago28:03

28:03

Do you find yourself writing the same emails over and over again? What about feeling awkward about letting a client know that an invoice is overdue? A CRM (customer relationship management) system is your answer. On today’s episode, I’m chatting with Devin Lee, a Certified Online Business Manager and Certified Dubsado Specialist. We’re diving into …

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41. Secrets to Outsourcing Successfully with Michelle Thompson 32:29

2y ago32:29

32:29

What if you could get just five tasks off your plate? That’s all it takes to get started according to Michelle Thompson, owner of Awesome Outsourcing. In today’s episode, we’re going over everything you need to have in place to successfully bring on a new team member and have them thrive. From how to know when it’s time to hire to exactly what you …

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40. Overcoming Objections on Your Website 18:46

2y ago18:46

18:46

Do you get uncomfortable when you get objections from a potential client? Don’t worry, you’re not alone. Overcoming objections makes lots of business owners uncomfortable. But if you can take emotion out of the equation and illustrate your value to potential clients, you can usually overcome the objection. In today’s episode, I’m going over my top …

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39. Turn Your Website Into a 24/7 Sales Machine 12:07

2y ago12:07

12:07

Is your website constantly attracting and converting dream clients for you? If your answer wasn’t “100% yes” then your website could be doing more! In today’s episode, I’m walking you through my four-part framework that I use currently with my six-figure one-to-one clients to create websites for them that are 24/7 sales machines. I have a free guid…

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38. Three Website Shifts to Book Dream Clients 13:17

2y ago13:17

13:17

Do you feel like you’re marketing the hell out of your service but still not booking out with dream clients? In today’s episode, I’m going over three website shifts you can make to help you book dream clients. Whether you need to alter your design, tweak your copy, or update your strategy, I’ve got you covered. After making these simple changes, yo…

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37. How to Successfully Run Instagram Ads with Jenny Singh 30:31

2y ago30:31

30:31

What if you could get enough data to run successful ads with just $5 a day? Whether you have a large audience that isn’t as engaged as you’d like or a small audience that you’re hoping to grow, ads can help. On this week’s episode, I chat with Jenny Singh to learn more about how to run successful ad campaigns on Instagram and Facebook. We talk thro…

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36. Five Reasons Why Simple Websites Are Actually the Most Effective 14:39

2y ago14:39

14:39

While you may assume complex, overly designed websites are perceived as more beautiful, it’s actually the opposite. Simple websites sell more! In today’s episode, I’m covering exactly why simple websites are more effective at attracting and converting your dream clients. This doesn’t mean you can’t be creative with your website, but it means you sh…

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35. SEO Tips You Can Implement Today to Improve Search Results with Stephanie Long 17:48

2y ago17:48

17:48

What if you could be hanging out with your family, sleeping, or even on vacation while dream clients find your site and sign up to work with you? That is exactly what good SEO and a strategic website can do for you! Ensuring you set up your SEO in the right way and choose the keywords that best represent your business is essential. On today’s episo…

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34. Why I Use Showit and Squarespace as a Website Designer 14:31

2y ago14:31

14:31

Wondering which website platform is best for your business? In today’s episode, I’m going over why I use Showit and Squarespace as a web designer. I chat through the two options and explain why I think they’re the two best platforms for my clients. WordPress has been an industry leader for a while, but it can be complicated to keep up with given al…

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33. How to Use PR to Become an Industry Expert with Kristin Marquet 18:56

2y ago18:56

18:56

Are you looking to build your business’ credibility? A strong public relations campaign might be the answer. Whether you decide to develop it on your own or bring on a firm, Kristin Marquet of Marquet Media, LLC walks us through everything you need to prepare for a successful PR campaign. It all starts with finding out what makes you newsworthy and…

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32. How to Strike a Balance Between Storytelling and Selling on Your Website 13:26

2y ago13:26

13:26

Do you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman? Striking the perfect balance between these two is a concern I hear often from my clients. So in today’s episode, I wanted to run through my top three tips for striking the perfect ba…

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31. How VIP Days Can Help You Scale Your Business While Saving Your Sanity with Jordan Gill 29:08

2y ago29:08

29:08

Does only working a few days a month but making more money than you make now sound like it’s too good to be true? The good news is it can be true! On today’s episode, I chat with Jordan Gill, operations consultant and VIP Day extraordinaire! Jordan has helped hundreds of service providers transition away from offering draining, neverending retainer…

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30. Why Writing Your Own Website Copy Is Costing You Clients 16:28

2y ago16:28

16:28

If you wrote your own website copy did you spend a few hours starting down a blank word document and then another few hours guessing at what you were supposed to write? I hear these stories again and again. Achieving the right balance between selling, telling your story, and connecting with your potential clients is really difficult. So much goes i…

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29. Using the Magic of Storytelling to Connect with Your Audience with Sally Zimney 27:09

2y ago27:09

27:09

I’ll bet you started your business for really interesting reasons. Maybe you found a niche that really resonated with you or you started your business because you were looking for someone like you and couldn’t find anyone. In this week’s podcast episode, I’m chatting with Sally Zimney about how to develop your signature story in a way that’s going …

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28. Secrets for a High-Converting About Page You Won’t Hate Writing 12:07

2y ago12:07

12:07

Did you write your about page about you? Have you heard that it’s actually supposed to be about your client? Confused? So are most people. The about page is the number one page my clients struggle with the most before working with me. It’s hard to strike the perfect balance between selling your service, sharing your story, and still keeping the con…

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27. Create an Effective Instagram Engagement Strategy to Scale Your Business with Brittany Bozik 13:56

2y ago13:56

13:56

You know you should be reaching out and engaging on Instagram, but it feels so awkward and you have no idea what to say. If you’ve been wanting to start utilizing an engagement strategy on Instagram but don’t know where to start, this episode is for you! In this episode, I chat with Brittany Bozik, founder of That Creative Girl social media agency,…

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26. Is My Website Pretty But Useless? 16:53

2y ago16:53

16:53

I see it all the time–an absolutely stunning website that has no strategy. It looks amazing on the outside, but as soon as I dig a little deeper, I start to identify all the signs that it’s not effectively converting clients. In today's episode, I share how I got started in this business after being guilty of having a pretty but useless website in …

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25. The Power of One for Your Website 8:34

2y ago8:34

8:34

Have you ever landed on someone’s website and had trouble figuring out how to get in touch with them? What about getting lost down the rabbithole of viewing their portfolio, taking a quiz, or finding yourself sucked into their Pinterest vortex? This is what happens when a website lacks a clear singular goal. Part of having a strong website strategy…

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24. How Waiting for a Launch to Update Your Website is Costing You Sales 10:34

2y ago10:34

10:34

“I’m waiting for my next launch to update my website.” I hear it all the time. But waiting for your next launch to redo your website is actually costing you sales. In this episode, I dive into why you shouldn't wait to update your website and how a better website can actually help you when it comes to your next launch. I know redesigning your websi…

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23. How to Read Your Clients’ Minds and Create an Offer Guaranteed to Sell with Courtney Chaal 33:01

2y ago33:01

33:01

If you created a new offer tomorrow, would you be able to sell it? What if you could know that your service would sell before you even built it? Today, I am joined by Courtney Chaal, a business coach who helps creatives, coaches, and consultants start getting more clients by creating an irresistible service that they can eventually turn into a scal…

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22. My Secrets to Creating Relationships and Getting Clients from Networking 13:44

2y ago13:44

13:44

Does the word ‘networking’ make you want to cringe? Do you feel like it's such a huge ordeal that you dread going to that coffee meet-up or hopping on a zoom chat? Today, I’m spilling all of my networking secrets so you can turn networking into something you actually learn to love. Understanding how to create authentic relationships to expand your …

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21. Why You Need a Strategic Website Even If You're Successfully Selling on Instagram 10:19

2y ago10:19

10:19

Did you know 75% of people judge a company’s credibility based on their website? This means people will still check your website before actually deciding to work with you. In this episode, I’m sharing why you need a strategic website to help build your credibility and quickly captivate your customers' attention–even if you are killing it on social …

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20. How to Position Yourself as a Compelling Expert with Christina Frei 35:22

2y ago35:22

35:22

Do you want to be seen as a compelling expert in your field? As you start to scale your business, ideally you want to be able to position yourself in a way that makes you stand out from the crowd and highlights your expertise. But how do you accomplish both and magnetize great clients just by being yourself? Today I’m chatting with Christina Frei, …

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19. Is Your Website Costing You Clients? 26:22

2y ago26:22

26:22

A majority of your clients will visit your website before making a purchase. If you can create a high-quality website that personally connects, builds trust, and engages your audience then you can watch it become the main revenue driver for your business. But if your website is confusing, not well-branded, and doesn’t show off your expertise then y…

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18. Leaving Your Full-time Job and Starting Your Business with Sara Torpey 44:01

2+ y ago44:01

44:01

Is one of your main goals in life to start your own business? It can be terrifying to jump ship and make that transition because that success ratio of business failure is seared into your brain. So today, I wanted to bring in someone who knows what it's like to take that leap and wear all the hats while building a business you love–Sara Torpey. Sar…

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17. Three Major Mindset Shifts for Scaling Without Stress 21:46

2+ y ago21:46

21:46

Mindset is EVERYTHING when it comes to growing and maintaining your business. If you can dive into the right kind of mindset as an entrepreneur, then you will have the confidence to attract aligned clients and prioritize YOU so that you can grow a successful business. In this episode, I wanted to share with you the mistakes I’ve made, what I wished…

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16. How to Show Up Confidently and Consistently So You Can Grow with Rebecca Haydon 39:41

2+ y ago39:41

39:41

I’m not good enough, I’m not interesting, no one is going to listen to what I have to say, who would want to purchase my services…sound familiar? It takes massive courage to show the world who you truly are, let alone to talk about your products and services to get people to buy from you. Today on the show, I’m sitting down with Rebecca Haydon, a m…

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15. Content Marketing Strategies to Attract and Convert Dream Clients with Christine McShane 51:57

2+ y ago51:57

51:57

What should you do when your content isn’t converting? Content Marketing isn’t just about your website’s blog anymore. If you can find a way to connect and open a dialogue with your ideal clients then you will be able to reach them in a way they feel meets their needs. These days, it’s all about relationship building to attract your dream clients. …

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14. Five No-Nonsense Lessons I Learned This Year that Allowed Me to Scale My Business 32:40

2+ y ago32:40

32:40

Running a business is hard. Running a successful business is even harder. This past year was one of immense growth and transformation for both me as an entrepreneur and for my business. Today, I wanted to take the time to reflect on and share the lessons I learned this year as a business owner that allowed me to propel, grow, and scale my business.…

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13. Why You Need to Build an Inclusive and Empowered Brand with Crystal Whiteaker 31:37

2+ y ago31:37

31:37

Is your brand inclusive? Are your brand values being clearly conveyed through your messaging? Today, I’m bringing in Crystal Whiteaker, your go-to inclusive branding expert. Crystal shares how you can build an inclusive and empowered brand, the importance of ensuring your brand is welcoming to everyone, and how you can create content and offers tha…

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12. Why a Podcast Manager is Crucial for Staying in Your Zone of Genius and Growing Your Business with Justine Dolores 34:39

2+ y ago34:39

34:39

The podcasting world is exploding right now. Starting your own podcast can help you build deeper connections, extend your impact, and grow your business. But knowing where or how to begin can be a bit intimidating. Today on the show, I’m excited to chat with my own Podcast Manager, Justine Dolores, who helps female coaches, consultants, and online …

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11. How Human Design Can Help You Thrive as Business Owner with Bria Lear 1:01:12

2+ y ago1:01:12

1:01:12

Are you reaching your full potential as a business owner? If you feel like you’re constantly forcing yourself into tasks or roles that don’t feel natural to you, human design can help. During this episode, I chat with Human Design guide and alignment-based business coach Bria Lear. Bria helps business owners utilize their skills and energy in the m…

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10. Website Strategies to Scale Your Business 37:52

2+ y ago37:52

37:52

During this episode, I discuss my strategies for building an effective and strategic website that’s going to enable you to scale your business. When time becomes your limited resource, having a website that takes work off your plate and seamlessly integrates with back-end systems for onboarding and managing clients is a necessity. Invest in a websi…

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9. How to Deliver Brand Authenticity to Create Powerful Connections on Social Media with Aimee Baron 43:33

2+ y ago43:33

43:33

Being vulnerable and sharing on social media does not come easy to many of us, but is truly the only way to ever form a real connection and bond with those around us. During this episode, I chat with Pediatrician and Founder of I Was Supposed to Have a Baby Aimee Baron who shares with me her personal experiences and the story behind her decision to…

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8. How to Leverage Social Media to Increase Your Brand Visibility with Bea Porter 41:02

2+ y ago41:02

41:02

The power of social media is undeniable. With every click and scroll consumers are influenced into making purchases. The bottom line is that you can’t afford not to be on social media connecting with clients. During this episode, I chat with Professional Social Media Manager Bea Porter who shares her advice for social media newbies and experts on h…

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7. Why Brand Photography is Essential in Attracting Your Dream Clients with Jessie Wyman 43:51

2+ y ago43:51

43:51

A picture is worth a thousand words. We all make snap judgements in seconds. We buy from people we feel connected to. None of this is possible in today’s business world without investing in well thought out brand photography. During this episode, I chat with Professional Brand Photographer Jessie Wyman who helps her clients grow their business thro…

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6. 8 Must-Haves for an Effective Homepage 29:58

2+ y ago29:58

29:58

During this episode, I share my eight must-haves for an effective homepage. Your homepage is the first impression potential clients will have of your business so make it count! I cannot begin to tell you how many gorgeous website homepages I see that aren’t effectively turning leads into clients. A homepage has to be visually compelling, connect em…

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5. The Quarter-Life Crisis and Changing Career Paths with Jiji Ugboma 39:42

2+ y ago39:42

39:42

We’ve likely all been through a quarter-life crisis. This week, I chat with Jiji Ugboma, the founder of Clever-ish Magazine, to learn why she created a magazine to support those going through a quarter-life crisis. In today’s episode we cover: - The importance of having a 5 year plan. - Asking yourself what you can give to the world and then decidi…

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4. Overcoming Imposter Syndrome and Relocating Your Business with Marta Spirk 38:00

2+ y ago38:00

38:00

When it comes to your business you can’t afford to be modest or shy. It’s up to you to be the face, heart, and soul of your company. It’s okay if selling yourself doesn’t come naturally to you, but you have to find a way to push yourself out of your comfort zone. Just remember you’re not alone. Even Beyoncé relies on an alter-ego to put on a fire s…

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3. Top 10 Website Mistakes 28:44

2+ y ago28:44

28:44

In this episode, I take you through the top 10 website mistakes I see most often. I break these mistakes into three categories: strategy, design, and copywriting. A website can be your best marketing tool if it’s strategic and designed with your ideal client in mind. Your website is meant to be an ever-evolving marketing tool. If you haven’t dusted…

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2. Strategic Marketing and Hustle Culture with Windy Lawson 48:25

2+ y ago48:25

48:25

What if you could do all your marketing in just five hours a week? I chat with Certified Marketing Coach Windy Lawson who shares her insights for small business owners on creating a strategic marketing strategy, attracting your dream clients, and dedicating just five hours a week to marketing for your business. Windy also shares some personal insig…

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1. An Introduction: From Digital Marketing to Website Design 18:04

2+ y ago18:04

18:04

In this introductory episode, I take you through my journey from working at digital marketing agencies to owning my current website strategy and design business, Striped Dog Creative. I also discuss why I wanted to create this podcast for you and the topics I plan to cover in future episodes. From practical business tips to learning from your mista…

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