Ep. 31 Practice Marketing Minis: All You Need to Know About Paid Search & Paid Social

Medical Advantage Podcast

Patients beginning their care journey online is a trend that shows no signs of stopping. From asking Google medical questions to seeing what providers are in the immediate vicinity, everything a patient needs to make moves toward getting the care they need is in the palm of their hand, or desktop browser. Even if a patient passes by your building every single day, to the modern healthcare consumer, your practice does not exist if it is not found online.

Organic search (when Google grants you search results placement based on website quality) can take many months or years to achieve. But the meantime, you CAN help patients find you with paid search or paid social. When planning out your medical practice marketing, it is wise to make room for paid ad spend where possible.

For practices needing to stay competitive, a digital medical practice marketing strategy is a must. Ensuring the health of your online presence is the best way to attract more patients these days. If you aren’t being found online like your competitors are, it is time to start asking why.

In this episode, Mary Hall, digital marketing master and practice growth expert, we continue our conversation about healthcare marketing by going deeper into paid search and paid social as an online visibility driver. If you’re considering either one or the other, or both, you will definitely want to hear what Mary has to say so you can make an informed decision. She goes into great detail of how both paid search and paid social works, and also compares these two forms of digital advertising.

We also share how one dental practice in Pennsylvania worked diligently to cope with a competitor who dominated search results for frequently used search term, and how paid search helped them through this challenge. Our marketing experts helped the paid search campaign be successful for this dentist to be found for a very specific (yet crucial) search term.

Hosted by Rebekah Duke, this episode of the Medical Advantage Podcast continues our practice marketing series based on our new eBook, hot off the presses and free to download: The Complete Medical Practice Digital Marketing Success Blueprint.

Thank you for joining us for this session of the Medical Advantage Podcast, where we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode. Download our free practice marketing eBook here!

Thank you for listening to the Medical Advantage Podcast, where each we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode.

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