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Authenticity in Brand Marketing
Manage episode 425559787 series 3554483
Вміст надано Georgianna Moreland. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Georgianna Moreland або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Get ready to be amazed by the brilliance of a marketing genius!
Emma McIlroy, the founder of Wildfang, joins Monica and Sejal to share her incredible journey from Cambridge University to establishing Wildfang, a groundbreaking gender-fluid clothing brand. They discuss how her experiences at Nike and Barclays shaped her vision for Wildfang, a company dedicated to inclusivity and sustainability. They also highlight Wildfang’s impressive achievements, including raising over a million dollars for various charities and earning the climate-neutral certification.
In this episode, they delve into the intricacies of brand marketing and examine how brands can genuinely engage with the Queer community beyond one month a year.
The episode ends with an incredible story of joy: a story that earned Emma and everyone who answered her call a spot in the Guinness Book of World Records and raised over three hundred thousand dollars for the Trevor Project.
Georgianna Moreland - Executive Producer;
Matt Stoker & Georgianna Moreland - Editor
Розділи
1. Authenticity in Brand Marketing (00:00:00)
2. Wildfang's Sustainable Business Practices (00:00:03)
3. Starting and Growing a Mission-Based Business (00:04:09)
4. Brands, Gender, and Guinness Record (00:09:35)
5. Navigating Brand Values and Authenticity (00:22:52)
22 епізодів
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