AI’s Potential Impact on Business and Marketing with Matthew Turner | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.

00:00 - 00:24 “As a writer, once you've written something, it's out there. AI is going to be using it as inspiration to learn. And should it give you credit? But then I think about all the books that I've read over the years that I've influenced my writing, and do I give them credit? if I directly quote them, Sure! But if they've just played a part in my growth as a writer, then no. So, it's a very interesting thing.” — Mathew Turner

00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 01:22 Mathew’s Bio

01:23 - 16:05 Marketing Essentials Moment: Consumer Market Research

16:06 - 17:10 Mathew, Welcome to the show!

17:11 - 20:55 Beyond the Pale: A Fable about Escaping the Hustle and Finding Yourself – Book by Matthew Turner

20:56 - 23:49 Hustle Culture

23:50 - 26:39 From the Marketing Space to Becoming an Author and a Ghostwriter for prominent businesspeople and thought-leaders

26:40 - 28:28 Embracing the Future of Technological Advancement with AI

28:29 - 32:56 Various AI resources you can use

32:57 - 36:15 Facts about AI's Potential Impact on Business and Marketing

36:16 - 37:02 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team.

37:03 - 42:32 Finding the Right Questions

42:33 - 46:03 Awareness, Ascension, and Amplify

46:04 - 49:30 Matthew’s Inspiring Words for Future Writers

49:31 - 50:40 Read/Listen to Matthew’s recent book “Beyond the Pale” for free!

50:41 - 51:02 Thank you so much, Mathew! Share this podcast!

51:03 - 51:38 Give us a Review! Enjoy your marketing journey!

51:39 - 52:26 Join The Marketing Expedition Community today!

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