How to create a step-by-step content plan and marketing strategy for your social media

Marketing Chaos

I’ve been doing 30-day custom content decks with marketing strategies - and this episode is going to be what I’ve learned from doing 25+ of these so far and how I approach them so you can do this for yourself.

Also - if you want to order your own 30-day custom content deck with marketing strategy 100% personalized for you, by me, they’re on sale right now for Black Friday for just $47.

laurenmarieglobal.com/blackfriday

Here are the questions that I ask in order to do this plan and audit - so grab a notepad or open up a google doc so you can come back to these yourself later.

A lot of people have said that just in answering these questions for me they gained a lot of clarity about what they want to do on their social media, but more importantly where they might be lacking the information or focus they require in order to really know who they’re selling to, and what their offer is …

So going through these questions should help you get really clear before you just jump in and start making fun reels or tiktoks or whatever.

1. What platform will you focus on (choose 1)
2. What is your ideal goal and intention for this custom content deck? (i.e. - you need ideas, you want to use it for organic vs. paid, etc.)
3. Let's talk about your ideal customer (or client, student, participant)

1. • Who is your ideal customer or client? Describe her/ him in as much detail as you can below.
   • What are 3 specific problems your ideal customer is facing right now? Not getting comments on her social media posts

4. What are 3 specific DESIRES your ideal customer is facing right now? Examples: She wants to get more online clients so she can stop working in her clinic so many hours a week

5. Let's talk about what you want to sell.

1. • What are your marketing goals? Specifically over the next 90 days what are you trying to achieve?
   • Describe what you will be selling during the next 90 days (private session, class, course, etc) Please include prices and titles of the offers
   • Are any of these offers time sensitive or do you have any promotions in the next 90 days?

6. What best describes your style on social media?

7. What are your content creation limits...are you willing to do reels? videos? Is there anything you specifically are interested in more than other types of content?

8. What makes you and your offer different than everything else that's out there?