Ep 315: Strategize vs Analyze

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin! The team discusses the different tools we use day to day and how often we don’t use them to their full potential and instead turn to something else. They talk about how problems and mistakes build up at corporations and no one does anything about it until it’s too late and how we need to “stop licking the paw” and address the issues. The team also talks about the difference between a person who is good at analyzing vs someone who is good at strategizing.

Story Time (04:15)

• Julie talked with a builder who said that their goal for 2024 wasn’t to add a bunch of new tools but to figure out how to use what they have better.
• Andrew says you can’t market town homes the same way you market single family homes.
• Beth has found a correlation between her dog who continues to lick his injured paw and people who know that something isn’t working at a corporation but no one does anything about it.

The News (15:39)

• The Perfect Fitting Hat (https://www.doyouconvert.com/blog/the-perfect-fitting-hat/)
• Google search antitrust trial updates: Everything you need to know (so far) (https://searchengineland.com/google-search-antirust-trial-hearing-updates)
• Townhome Construction Records Best Quarter For Starts Since 2007 (https://www.builderonline.com/data-analysis/townhome-construction-records-best-quarter-for-starts-since-2007)
• Effectiveness ignorance has left American marketing lagging behind the rest of the world (https://www.marketingweek.com/effectiveness-ignorance-american-marketing/)
• Taylor Morrison Unveils 2024 Design Trends and Home Aesthetics (https://newsroom.taylormorrison.com/2023-11-29-Taylor-Morrison-Unveils-2024-Design-Trends-and-Home-Aesthetics)
  

Things We Love Things We Hate (41:45)

• Andrew is enjoying his new lamps in his office.
• Julie is loving Christmastime right now!
• Beth’s favorite is “The Starfish and The Spider” by Ori Brafman and Rod Beckstrom but it might be “Radical Inclusion” by David Moinina Sengeh after she finishes it.

Market Proof Marketing · Ep 315: Strategizer vs Analyzer

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!