Guest Episode: Getting to Know Forward Commitments with Brock Worthen

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Guest Ep: Getting to Know Forward Commitments with Brock Worthen

🎙 In this episode, Kevin Oakley is joined by Brock Worthen the president of Intercap Lending Inc! Kevin has noticed confusion surrounding some builders offering forward commitments and lower interest rates and asked Brock to hop on the show to explain how they are doing it. Brock walks us through forward commitments, what they are, how they work and when you should consider one.

Kevin and Brock discuss:

• The in’s and out’s of Forward Commitments.
• How some builders are layering in buydowns.
• The risks to Forward Commitments for builders.
• The genuine urgency that Forward Commitments create no matter the market condition.

You can contact Brock with any questions at 801-380-9867 or [e-mail].

Brock will also be sharing more about Forward Commitments on a webinar hosted by NoviHome on Dec. 13th.

You can register for the morning session here and the afternoon session here.

Brock will be educating home builders on:

• Builder forward commitments
• What's the process?
• What's the cost?
• How can Build Forwards help me move inventory?
• Combining forwards and other incentives to get contracts by Christmas.

Questions? Comments? Email [e-mail] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!