Avoiding The Second Launch Fizzle: 4 Insights From The Trenches

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Here's the dirty little secret about creating a new offer that nobody talks about.

The hard part isn't creating the offer.

The hard part is figuring out how to market and sell it after it exists.

I get why experts don't tell you this little truth. Because “create your signature offer in 4 weeks”, and then spend 21 months figuring out how to market and sell it is a terrible value proposition.

Every single time I've created something new, whether it was the 3 Word Rebellion or the Expert Up Club, my first thought after finishing was “Shit, now I've gotta figure out how to market and sell this”.

It's a process. It's full of peaks and valleys. What I've realized is that it is a big 1,000-piece puzzle, and, today, we're gonna talk about the pieces.

In this episode, you'll hear:

• The marketing challenges experts face when promoting a new offer
• The “Second Launch Fizzle Phenomenon” and why it fizzles
• The four key puzzle pieces to make marketing your new offer suck less

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Full show notes and transcript are here.