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181: A New Approach to Gifting with guest John Ruhlin
Manage episode 420724063 series 2615160
Вміст надано Luke Freeman, Hannah Bratterud, Chris Province, Luke Freeman, Hannah Bratterud, and Chris Province. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Luke Freeman, Hannah Bratterud, Chris Province, Luke Freeman, Hannah Bratterud, and Chris Province або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Gifts are often used to build relationships in business, whether with clients, customers, or employees. But what if we have been doing gifting all wrong? In today’s episode of Magic in the Room, Chris and guest John Ruhlin discuss a new way to think about gifting. The bottom line is that gifts can be used to build long-lasting relationships, but not if you just put the company logo on a mug and send it to everyone. Instead, you should intentionally make every gift focused on the receiver and create a lasting memory they will associate with you.
John is the founder of GIFT·OLOGY and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.
Find John on LinkedIn at https://www.linkedin.com/in/johnruhlin/ or at giftologygroup.com.
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