LHLM 101: Targeting in Marketing || Geotargeting Misadventures

Lunch Hour Legal Marketing

The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap.

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Welcome back to school, kids. Today’s lesson is all about hitting the marketing bullseye—with targeting! Now, targeting means that you are putting the right message in front of the right person at the right time. How do you do that? Gyi and Conrad focus this session of LHLM 101 entirely on helping you understand how to identify and connect with your target market to gain more clients for your law firm.

Later, Conrad recently stumbled upon a Facebook ad specifically targeting Pennsylvania car accident victims… but he wasn’t IN Pennsylvania. So, why did this ad appear outside of its target area, and does this equate to sending marketing investments up in smoke? Gyi and Conrad analyze this particular example of a geotargeting blunder and share their thoughts on how lawyers should approach the complexities of area-specific advertising.

The News:

• From the Googly Googs at Google:
• Something’s up with the Local Pack.
• Gyi’s thoughts on what to do about Google’s core algorithm update and AI policy changes.
• ClioCon is coming, and LHLM has swag!

Mentioned in this Episode:

Target Markets: Why They Aren't Just for Marketers [A Quick Guide]

The Geotargeting Mishaps of a Pennsylvania Lawyer

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