The UX Research Reckoning one year later: Insights from Judd Antin

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Episode Show Notes

Hosts: Andy MacMillan, CEO of UserTesting, and Nathan Isaacs, Senior Manager for Content Production

Guest: Judd Antin, Executive Coach, Consultant, ex-Airbnb, Meta, Yahoo

Episode Summary:

Join hosts Andy MacMillan and Nathan Isaacs as they engage in a compelling conversation with Judd Antin about the evolution of UX research. Judd, known for his influential article "The UX Research Reckoning Is Here," shares his insights on the necessary transformation within the UX research discipline. This episode delves into the balance between micro and macro research, the impact of AI, and the critical role of leadership in driving innovation and business value.

Key Themes and Ideas:

1. Introduction to Judd Antin:

• Overview of Judd’s extensive experience leading design research teams at major tech companies.
• Introduction to his article "The UX Research Reckoning Is Here" and its impact on the UX community.

1. Reflection on the UX Research Reckoning:

• Judd’s reflections on the changes in the UX landscape since the publication of his article.
• Discussion on the evolution from middle-range research to a more balanced approach that includes both tactical (micro) and strategic (macro) research.

1. Micro vs. Macro Research:

• Importance of micro-level research for direct business impact, such as usability studies and user sessions.
• The role of macro-level research in aligning with long-term strategic business decisions and engaging with executives.

1. Challenges in the UX Industry:

• Ongoing economic uncertainties and shifts in focus affecting UX research investments.
• The necessity for UX researchers to align more closely with business needs and demonstrate clear value.

1. AI and Its Role in UX Research:

• Judd’s measured view on AI’s impact on UX research, emphasizing that AI enhances rather than replaces human researchers.
• Discussion on how AI tools can make researchers more efficient, allowing them to handle more work effectively.

1. Leadership and Influence in UX Research:

• The importance of building strong relationships and understanding social dynamics within organizations.
• Encouragement for researchers to see themselves as integral to decision-making processes and not just as providers of insights.

1. Practical Advice for UX Researchers:

• Tips on building key relationships, starting with immediate superiors and expanding to allies and adversaries within the organization.
• Applying research skills internally to foster strong, influential relationships and drive business value.

1. Looking Forward:

• Judd’s optimism about the future of UX research and the opportunities for growth and evolution.
• Encouragement for researchers to stay updated with new tools and adapt their practices to remain relevant.

Conclusion:

• The episode wraps up with Judd sharing how listeners can stay connected with his work through his Medium site and personal website. He emphasizes the importance of ongoing engagement and dialogue within the UX community.

Connect with Judd Antin:

• Medium: One Big Thought
• Website: JuddAntin.com
• LinkedIn: Judd Antin

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