Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Insights Unlocked

Episode web page: https://bit.ly/46shU5A

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Episode summary:

Joe Pulizzi—bestselling author, founder of the Content Marketing Institute, and creator of the Content Inc model—joins host Nathan Isaacs to talk about redefining work, meaning, and success in the age of AI and economic uncertainty. From his transition after a successful business exit to founding The Tilt and launching Creator Economy Expo, Joe shares how content creation can unlock personal freedom and lasting impact. He discusses themes from his latest book, Burn the Playbook, and why now is the time for marketers and creators to lean into their unique edge—what he calls your “tilt.”

What you’ll learn in this episode:

• Why marketers have all the skills needed to become entrepreneurs

• How to find and refine your “tilt” to stand out in a crowded digital space

• The difference between passion and monetizable expertise

• Why building an owned audience is more sustainable than relying on social platforms

• How to create meaningful work that aligns with your life goals—not just your job title

• Why Joe believes the best time to start is always right now

Memorable quote:

“Create before you consume. If you do that every day for 30 days, it will change your life.” — Joe Pulizzi

Resources & Links:

• JoePulizzi.com (https://www.joepulizzi.com/)

• Burn the Playbook (https://www.joepulizzi.com/books/burn-the-playbook/)

• The Tilt newsletter (https://www.joepulizzi.com/signup/)

• [Creator Economy Expo (CEX)](https://www.creatoreconomyexpo.com)

• This Old Marketing podcast (https://www.thisoldmarketing.com/)

• Content Inc podcast

• Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)

• Learn more about Insights Unlocked: https://www.usertesting.com/podcast