Woodrow Wilson - 'The importance of clinical photography' #285

Inside Aesthetics

Episode 285 re-hosts Woodrow Wilson, a professional photographer and the founder of 'Clinical Imaging' based in Melbourne, Australia.

We revisit this topic after last discussing it with Woodrow way back in episode 90. We discuss advancements in clinical photography, the pitfalls of using iPhones and iPads for clinical photos, the significance of consistent lighting, the ethical and legal aspects of patient photography, and the impact of AI on the industry.

Woodrow also shares insights from his global experiences, emphasizing the critical role of high-quality, objective clinical images in patient trust and marketing within the aesthetics field.

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00:00 Welcome & re-introducing Woodrow

00:58 The Evolution of Clinical Photography

03:40 Woodrow's Journey into Clinical Photography

06:52 Understanding Clinical Photography

08:40 The Importance of Professional Photography Systems

13:34 Challenges and Misconceptions in Clinical Photography

19:56 Technical Aspects of Photography

28:33 The Role of Lighting in Clinical Photography

36:29 The Importance of Branding and Patient Resonance

37:22 Seamless Photography Systems and Data Security

40:12 Best Practices for Patient Photography Consent

42:53 The Impact of AI on Clinical Photography

46:28 Ethical Marketing and Regulatory Challenges

01:04:13 Global Perspectives and Staff Training

01:06:24 Future Innovations and Research in Clinical Imaging

01:09:09 Conclusion and Final Thoughts

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