Make Learners Want It: Marketing 101 for L&D Rebels

#IDIODC Instructional Designers In Offices Drinking Coffee

Вміст надано dominKnow, Chris Van Wingerden, and Paul Schneider. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією dominKnow, Chris Van Wingerden, and Paul Schneider або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

3M ago 48:42

MP3•Головна епізоду

L&D’s relevance crisis is here — and hope isn’t a strategy. Marketing expert Ashley Hinchcliffe flips the script on traditional learning functions with the People Impact Loop™, a bold framework to transform L&D from content factories to business-critical enablers. Discover why learner-centric buzzwords fall short, how to design initiatives employees actually want, and why marketing-led thinking is the key to driving real behavior change. Ready to stop shouting into the void and start proving value? This is your wake-up call.
______________
Ashley Hinchcliffe is the founder of MAAS Marketing and the creator of the People Impact Loop™ - a marketing-led framework transforming how L&D drives business value.
With a background in strategic marketing and a passion for disrupting the status quo, Ashley helps learning teams think more like marketers and product owners, and less like internal service providers.
Through bold campaigns, audience-first thinking, and unapologetic relevance, she empowers L&D to build initiatives learners actually want - and businesses truly need.
If you’re ready to stop shouting into the void and start driving real impact, Ashley’s your person.

Brought to you by the dominKnow | ONE Platform - develop, manage, and distribute impactful L&D content – efficiently, at scale.

255 епізодів