Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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))
Making the jump to a 'professional CEO' with Maxio's Randy Wootton
Manage episode 342260123 series 2948343
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Summary:
This week on How to Win: Randy Wootton, CEO of Maxio, a platform offering subscription and revenue management solutions to SaaS companies. Founded in 2022, Maxio is the product of a merger between SaaSOptics and Chargify, brought together by private equity investment firm Battery Ventures. In this episode, we discuss the challenges of transitioning to a non-founder CEO, how assessing your business honestly is essential, and the idea of competing against non-consumption. I share my thoughts on the benefits of hiring a 'professional CEO' and how developing a core focus builds resilience.
Key Points:
- Randy talks about the merger that formed Maxio (01:11)
- Randy breaks down the art of choosing companies for a merger (04:01)
- I weigh in on the uniqueness of every merger with a quote from Seismic's Doug Winter (06:48)
- Randy talks about the experience of being a 'professional CEO' (08:06)
- I explore the differences between a founder and professional CEO (09:14)
- Randy maps out Maxio's strategy (10:28)
- I lay out some of the key aspects of a successful strategy with a quote from Roger Martin (13:28)
- Randy describes how he shares his strategic vision with his leaders and teams (14:40)
- I break down the V2MOM with a quote from Salesforce's Marc Benioff (16:44)
- How is Maxio going to win? (18:14)
- A quote from Clayton Christensen about his theory of non-consumption (19:36)
- Randy reflects on the importance of understanding client growth stages (21:44)
- I discuss how having a core focus is linked to resilience (24:28)
- What are the strategic trade-offs that Maxio is making? (25:31)
- Wrap up (28:24)
Mentioned:
Playing to your strengths and strengthening your brand identity with Seismic's Doug Winter
Roger Martin's Playing to Win: How Strategy Really Works
Clayton Christensen's Competing Against Luck: The Story of Innovation and Customer Choice
My Links:
88 епізодів
Поширити
Manage episode 342260123 series 2948343
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Summary:
This week on How to Win: Randy Wootton, CEO of Maxio, a platform offering subscription and revenue management solutions to SaaS companies. Founded in 2022, Maxio is the product of a merger between SaaSOptics and Chargify, brought together by private equity investment firm Battery Ventures. In this episode, we discuss the challenges of transitioning to a non-founder CEO, how assessing your business honestly is essential, and the idea of competing against non-consumption. I share my thoughts on the benefits of hiring a 'professional CEO' and how developing a core focus builds resilience.
Key Points:
- Randy talks about the merger that formed Maxio (01:11)
- Randy breaks down the art of choosing companies for a merger (04:01)
- I weigh in on the uniqueness of every merger with a quote from Seismic's Doug Winter (06:48)
- Randy talks about the experience of being a 'professional CEO' (08:06)
- I explore the differences between a founder and professional CEO (09:14)
- Randy maps out Maxio's strategy (10:28)
- I lay out some of the key aspects of a successful strategy with a quote from Roger Martin (13:28)
- Randy describes how he shares his strategic vision with his leaders and teams (14:40)
- I break down the V2MOM with a quote from Salesforce's Marc Benioff (16:44)
- How is Maxio going to win? (18:14)
- A quote from Clayton Christensen about his theory of non-consumption (19:36)
- Randy reflects on the importance of understanding client growth stages (21:44)
- I discuss how having a core focus is linked to resilience (24:28)
- What are the strategic trade-offs that Maxio is making? (25:31)
- Wrap up (28:24)
Mentioned:
Playing to your strengths and strengthening your brand identity with Seismic's Doug Winter
Roger Martin's Playing to Win: How Strategy Really Works
Clayton Christensen's Competing Against Luck: The Story of Innovation and Customer Choice
My Links:
88 епізодів
Усі епізоди
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Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.
Схожі до How to Win podcast with Peep Laja
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
