Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Player FM - додаток Podcast
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))
Getting more accurate customer feedback with Attentive's Brian Long
Manage episode 329426512 series 2948343
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Key Points:
- How Brian got started with Attentive (01:04)
- My thoughts on the advantages of being vertical-specific with a quote from Steve Blank (02:52)
- Brian explains the competitive landscape Attentive was playing in at the start (04:23)
- Why selling should start with identifying the major problems facing your target customers (05:30)
- I discuss how to identify your customer's pain points and use that knowledge to outsell your competitors (06:15)
- Brian shares how Attentive saw early success with their outbound sales efforts (07:21)
- My thoughts on staying relevant to your customers (10:39)
- How Attentive is approaching a competitive landscape that is changing faster than ever before (13:49)
- I explain the importance of keeping up with an ever-evolving competitive landscape with a quote from LinkedIn's Jeff Weiner (15:04)
- Brian explains his strategy for getting accurate customer feedback (19:10)
- I unpack why customer feedback is so important in the era of saturated markets with a quote from Databox's Peter Caputa (22:51)
- Brian describes Attentive's website messaging strategy, and where he thinks others go wrong (24:53)
- My advice on choosing your website messaging strategy, and why you should test your messaging (26:14)
- Brian's advice for other founders and CEOs (27:25)
- Wrap up (28:56)
Mentioned:
My Links:
88 епізодів
Поширити
Manage episode 329426512 series 2948343
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Key Points:
- How Brian got started with Attentive (01:04)
- My thoughts on the advantages of being vertical-specific with a quote from Steve Blank (02:52)
- Brian explains the competitive landscape Attentive was playing in at the start (04:23)
- Why selling should start with identifying the major problems facing your target customers (05:30)
- I discuss how to identify your customer's pain points and use that knowledge to outsell your competitors (06:15)
- Brian shares how Attentive saw early success with their outbound sales efforts (07:21)
- My thoughts on staying relevant to your customers (10:39)
- How Attentive is approaching a competitive landscape that is changing faster than ever before (13:49)
- I explain the importance of keeping up with an ever-evolving competitive landscape with a quote from LinkedIn's Jeff Weiner (15:04)
- Brian explains his strategy for getting accurate customer feedback (19:10)
- I unpack why customer feedback is so important in the era of saturated markets with a quote from Databox's Peter Caputa (22:51)
- Brian describes Attentive's website messaging strategy, and where he thinks others go wrong (24:53)
- My advice on choosing your website messaging strategy, and why you should test your messaging (26:14)
- Brian's advice for other founders and CEOs (27:25)
- Wrap up (28:56)
Mentioned:
My Links:
88 епізодів
Усі епізоди
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Схожі до How to Win podcast with Peep Laja
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
