Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Player FM - додаток Podcast
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))
Developing a distinctive marketing tone with CB Insights' Anand Sanwal
Manage episode 330150375 series 2948343
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Key Points:
- How CB Insights got its start (01:13)
- Anand explains when he realized the target market for CB Insights had shifted (03:33)
- My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge Rios (05:03)
- Anand explains CB Insights' unique approach to content marketing (07:00)
- I discuss the need for more creativity and more hard work in marketing (09:40)
- Anand describes the competitive landscape CB Insights in playing in (10:30)
- Why Anand believes experience and pain tolerance gives them a competitive advantage (12:36)
- I explain how excellence and mediocrity are both habits that are developed over time (15:00)
- Anand explains why figuring out your priorities as a company is key to success (16:19)
- My take on the importance of knowing where to focus resources, with a quote from Steve Jobs (18:23)
- Anand talks through the moats CB Insights is developing (20:31)
- I describe the law of increasing returns with a quote from Prof. Brian Arthur (22:29)
- Anand explain how content is still the anchor of CB Insights' marketing strategy (24:16)
- Why a personalized newsletter from Anand tested better than a more generic option (25:49)
- Anand's advice for other founders and CEOs (28:20)
- Wrap up (31:09)
Mentioned:
My Links:
88 епізодів
Поширити
Manage episode 330150375 series 2948343
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Key Points:
- How CB Insights got its start (01:13)
- Anand explains when he realized the target market for CB Insights had shifted (03:33)
- My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge Rios (05:03)
- Anand explains CB Insights' unique approach to content marketing (07:00)
- I discuss the need for more creativity and more hard work in marketing (09:40)
- Anand describes the competitive landscape CB Insights in playing in (10:30)
- Why Anand believes experience and pain tolerance gives them a competitive advantage (12:36)
- I explain how excellence and mediocrity are both habits that are developed over time (15:00)
- Anand explains why figuring out your priorities as a company is key to success (16:19)
- My take on the importance of knowing where to focus resources, with a quote from Steve Jobs (18:23)
- Anand talks through the moats CB Insights is developing (20:31)
- I describe the law of increasing returns with a quote from Prof. Brian Arthur (22:29)
- Anand explain how content is still the anchor of CB Insights' marketing strategy (24:16)
- Why a personalized newsletter from Anand tested better than a more generic option (25:49)
- Anand's advice for other founders and CEOs (28:20)
- Wrap up (31:09)
Mentioned:
My Links:
88 епізодів
Усі епізоди
×
Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.
Схожі до How to Win podcast with Peep Laja
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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…
continue reading
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continue reading
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continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
