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Rochelle Webb - Unlocking the Secrets of Social Entrepreneurship: OPTIMIST MADE's Journey to Empower Global Fashion and Change the World
Manage episode 410316118 series 3545847
Вміст надано Anne McGinty. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Anne McGinty або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Rochelle Webb is a clinical assistant professor of entrepreneurship and marketing at Loyola Marymount University. She’s not only an academic powerhouse, but also the visionary founder and CEO of Optimist Made, connecting global designers to the American market.
With over a decade in corporate America, Rochelle’s expertise in global brand marketing has earned her accolades, including media plan of the year and a Grand Effie.
An alumna of Columbia Business School and UC Berkeley’s Haas School of Business, she brings an MBA-backed perspective to her ventures. Beyond her professional realm, Rochelle is a dedicated Board Member for 1% For The Planet and Movember, as well as an Advisory Board Member for the Make-A-Wish Foundation of Greater Los Angeles. A true leader with a heart for positive impact, Rochelle strives to leave our world better than she found it. Let’s dive into her inspiring journey!
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Website: https://www.annemcginty.com/
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Розділи
1. Introduction and Background (00:00:00)
2. The Birth of Optimist Made (00:02:11)
3. Sourcing Trips and Building Relationships (00:04:32)
4. Starting Optimist Made while Consulting (00:06:26)
5. Navigating the Pandemic and Finding Growth Opportunities (00:07:22)
6. Capital Requirements and Risk Management (00:08:45)
7. Supporting Independent Fashion Entrepreneurs (00:09:35)
8. Criteria for Selecting Designers (00:10:33)
9. Marketing and Launching the Brand (00:11:31)
10. Getting in Front of Customers (00:19:53)
11. Competitors and Differentiation (00:21:40)
12. Challenges as an Entrepreneur (00:24:24)
13. Resources for Black Women Entrepreneurs (00:30:20)
14. Handling Logistics and Inventory (00:33:41)
15. Profitability and Revenue (00:36:07)
16. Advice for Success and Key Takeaways (00:41:38)
61 епізодів
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