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EP03: How to Turn People Away (And Why You Need to Do It More)
Manage episode 407382477 series 3560841
Вміст надано Natalie Jill & Sinclair Kennally, Natalie Jill, and Sinclair Kennally. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Natalie Jill & Sinclair Kennally, Natalie Jill, and Sinclair Kennally або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
How to Turn People Away (And Why You Need to Do It More)
Sinclair Kennally and Natalie Jill talk about turning potential clients away, how to do it, and why you should do it more often.
Most businesses are too broad with who they’re serving, which results in nobody feeling heard or seen. Getting laser specific attracts the right clients for you. You must avoid talking to them too early in their journey. Look for problem-aware people and allow them to come in when they need you. Also, physically tell people that they’re not the right fit and let go of the fear of offending. Be direct and specific with who you’re talking to. Use simple language to put it across. The most successful businesses have niched down. If you start doing this, you’ll draw in more people who truly need your service. You don’t need a long description of what you do. Sum it up, put it all over your websites and social media, and ensure that it’s easy to understand and spot.
▶️ How to Turn People Away (And Why You Need to Do It More) with Sinclair Kennally and Natalie Jill
Key Points:
00:28 Why you need to turn people away
01:34 Look for a problem-aware audience
02:25 Physically turn people away
03:15 Be direct and specific
04:23 Niche down
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