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E-Commerce strategies, insights, and content creation with Amber Katz
Manage episode 452053863 series 3510686
Вміст надано Emily Blumenthal. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Emily Blumenthal або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Curious about the journey from journalism to content creation in the world of beauty and fashion? Amber Katz, an adept writer and content creator, shares her fascinating story from her Boston University days to becoming a leading voice in the industry. From studying journalism and French literature to pioneering one of the first beauty blogs under the moniker Rouge 18, Amber's career trajectory is nothing short of inspiring. Through her work with major publications and brand copywriting, she offers unique insights into the synergy between fashion, writing, and content creation.
Ever wondered how the fashion industry's networking and branding dynamics have transformed with social media? Amber discusses the shift from traditional in-person networking to virtual connections through platforms like TikTok and Substack. She highlights the power of Substack as a modern blogging tool, enabling creators to forge direct and authentic relationships with their audiences. As the digital landscape evolves, Amber provides valuable advice on how brands can leverage these platforms to establish a strong and genuine brand identity.
For those independent handbag designers aiming to stand out in a crowded market, Amber offers a treasure trove of e-commerce strategies. She explores alternative affiliate networks such as Skimlinks and Flagship, emphasizing the importance of adaptable marketing strategies in the digital age. This episode reveals the secrets behind successful editorial pitches and selecting coverage topics, providing listeners with actionable strategies to navigate the ever-competitive market landscape. Dive into these insights and more, as we explore the intricate world of fashion and e-commerce with Amber Katz.
Follow Amber:
https://www.instagram.com/rouge_18/
Shop Handbag Designer 101 Merch:
https://www.emilyblumenthal.com/category/all-products
Register for the Handbag Designer 101 Masterclass:
https://www.emilyblumenthal.com/challenge-page/Masterclass
Book a handbag session with Emily:
https://www.emilyblumenthal.com/
Hire Emily to be a guest speaker at your event:
https://www.emilyblumenthal.com/speaking
Subscribe on Youtube:
https://www.youtube.com/c/HandbagDesigner101-IHDA
Follow me on Instagram:
https://www.instagram.com/handbagdesigner/
Follow me on TikTok:
https://www.tiktok.com/@handbagdesigner
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Розділи
1. Handbag Design and Writing Journey (00:00:00)
2. Fashion Industry Networking and Media Trends (00:08:48)
3. E-Commerce Strategies for Independent Brands (00:21:15)
4. Pitching Fashion and E-Commerce Trends (00:25:12)
66 епізодів
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