Temu & SHEIN: Dissecting China's Ecomm Conquest with Stefan Wenzel

Growing Ecommerce – The Retail Growth Podcast

Вміст надано Smarter Ecommerce. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Smarter Ecommerce або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1y ago 1:01:45

MP3•Головна епізоду

Unravel the complexities of the ecommerce universe as we sit down with Stefan Wenzel, veteran leader from eBay Germany, Otto Netherlands, and McLaren Automotive. This episode holds a wealth of insights, from understanding Otto's metamorphosis into a leading marketplace to examining the undercurrents that differentiate established goliaths like Amazon and eBay from emerging powerhouses Temu and SHEIN. Stefan's seasoned perspective guides us through the convoluted terrain of marketplace dynamics, acquisition strategies, and customer experience nuances that only a true expert can decode.
The swift ascent of SHEIN and Temu in western markets is dissected, revealing how these juggernauts are attempting to overcome the classic chicken-and-egg marketplace conundrum through futuristic logistical and manufacturing strategies. Oh, and ads. Lots of ads.

Розділи

1. Temu & SHEIN: Dissecting China's Ecomm Conquest with Stefan Wenzel (00:00:00)

2. Exploring Temu and SHEIN in Ecommerce (00:00:09)

3. SHEIN and Temu (00:23:36)

4. Temu's Impact on Western Sellers (00:31:56)

5. Temu's Unique Ecommerce Approach Compared (00:38:52)

6. Comparing Wish and SHEIN (00:43:16)

7. Dopamine Loops and Innovation in Ecommerce (00:53:56)

63 епізодів

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