Behind Temu's Digital Advertising Landslide

Growing Ecommerce – The Retail Growth Podcast

Вміст надано Smarter Ecommerce. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Smarter Ecommerce або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

8M ago 39:20

MP3•Головна епізоду

Temu's advertising has been at the center of countless headlines in recent months. However, journalists don't know advertising well enough and don't have the data necessary to tell the full story. Mike has monitoring Temu for months – and mega-advertisers like Amazon, Wish, and eBay for years. He ties together all of his research on Temu so far into a single story exploring their dramatic rise, and their performance impact on other advertisers. This episode isn't Wall Street analysts or regular consumers, it's for ecommerce advertisers and operators, and it's a story that no one else can tell.Please note there is a lot of data in this episode and you might want to watch the video feed for the best experience.

Розділи

1. Behind Temu's Digital Advertising Landslide (00:00:00)

2. Introduction to Video Podcast Format (00:00:09)

3. Competitor Prevalence and Power Analysis (00:09:59)

4. Impact of Teemu on Google Ads (00:23:49)

5. Video Podcast for E-Commerce Growth (00:38:37)

63 епізодів

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