How To Create Clear Naming Conventions In Google Ads

Google Ads Like A Boss

Вміст надано Uzair Kharawala. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Uzair Kharawala або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1+ y ago 3:12

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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

I'm going to show you how to create a clear naming convention workflow when setting up Google Ads campaigns.

Is there any source of getting a universally accepted campaign naming convention? There is no such thing because it doesn’t matter what your naming convention is compared to mine because your workflow will be different to mine and mine will be different to yours. But for those who don't know how to do this, you need to have a naming convention for your campaigns. So that is much easier to see what’s happening and what's not happening. So let's make one. I’m running, let's say a video campaign, Right? Let's say it's this particular product or service which I'm offering. So I am keeping that product name first, whatever it is, or service. Okay, then the targeting.

So if I targeting, let's say the in-market audience for Google Ads, I always call it in-market Google Ads and you just put in a pipeline, then put in the country where you are targeting. We tend to make a separate campaign for every country, but yours might be different. So you might say US, UK, Australia or wherever. Right? So you put them in if you're targeting multiple countries, then what we also do is put in our target CPA or ROAS we want to get a lead at $20 or something like that. So that is what we call a naming convention.

Just by looking at this campaign, we can see who we are targeting and where it is, or you can add anything else, which is how you set it up. So the way we set these up is we have one campaign, one ad group, one targeting be it keyword in-market, custom segment, or affinity. So it's one, one, one and three to five ads. When you start working along these lines, you can really simplify your workflow and then you will be able to just name it accordingly. And that's how we would set up our naming convention.

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