Google Ads Lead Form Vs Landing Page Form: Which Is Better?

Google Ads Like A Boss

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

We dive into the difference between lead form and landing page form to see which is better for your Google Ads campaigns. We will also go into some of the things you should consider when deciding which form to use.

Which is a better option? Lead forms on Google Ads versus taking contact details on our own landing page? You got to test it yourself. I cannot again tell you which one is better because it may work for me, it may not work for you. It may work for you, it may not work for me. So run both, and whichever one is working better, you need to run with those. Just don't take anybody's word for it.

If I say, this is really good, you go ahead and run it and don't do anything else, then you won’t be running your campaigns the right way. Yes, you take my opinion, you take my expertise, advice, and so on. And if you feel that, yes, this is going to save me money, make me money, reduce my wastage, increase my conversion rate, and so on, implement it, test it. But you cannot just ask anyone, including myself, oh, which is better because it may not work for you. Because our workflows might be different, our goals could be different, our metrics might be different.

Because most agencies, and freelancers, what they do is they are trying to make a profit on that first transaction. Whereas we as an agency, we want the long-term profitability to grow the account. Now, if I know and I worked it out with my client, the customer lifetime value and by customer lifetime value we're not talking about until the customer passes away or dies, about 6 to 12 months.

How many more transactions are they likely to get once they acquire a new client? And if they know that data? Or we can forecast and predict and say, okay, this is what we should be getting, then our acquisition rate of the price can be very aggressive. So if my competitors are trying to acquire a client at, let’s say, $10, I can bid at $20, $25, $30 and outbid them, outrank them at every opportunity to get my ads in front of those people to get that conversion. And that's what you want to be thinking about. So you got to keep trying and you got to keep testing different things.

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