Google Ads Optimization Tips For Moving Companies

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I've got a new client in the UK for House mover services. It's a very competitive niche. Client goals, Maximum calls at the lowest cost, which, of course, is for everybody. Everybody wants that. His Google Ads account is new. Which campaign do you recommend for this niche? It's not about the niche or whether the account is new or not. First of all, what budget do they have? The first thing is what I look at. If it's a small budget then I would focus on the search network. If they have got a bigger budget and budget where they can test other stuff and build-up, put some budget towards the branding and the brand awareness as well, then I would also look at YouTube and Google Display Network. I'm not just saying that you only have branding campaigns being run on Google Display Network and YouTube. You can also run campaigns with a direct call to action and once they are dialled in they work wonderfully well. Again, house moving is like others is very competitive because everybody is vying for the four top spots.

Now the good thing for you is this is not an emergency type of business where somebody has got a leaking tap, really severe pain in the teeth and so on and you want an instant solution to that problem. You need a plumber straight away, you need to go to the dentist straight away. You locked yourself out of your home or your car, you lost your keys and you need somebody to help you straight away. You're not going to look around for ten websites and get ten prices and quotations from ten different people and then decide yeah, whoever is the first one and if he or she is reasonable you're going to call them in-house moving service from my experience, people are going to look around and they are going to search around, get different prices, offers and so on.

While they are in the search mode you need to hit them at every touch point and the best way to do that is to set up a remarketing campaign or set up a custom segment audience of all your other competitors' sites and tell Google to show my ads to this kind of audience who go to these websites and then you'll start to see some really good clicks. Very targeted clicks on your website and then it's a case of tweaking the offer to start getting those conversions on your site. So if I was you I would start off with a search and then put a little bit of budget on Performance Max because Performance Max goes everywhere, YouTube, Display, Gmail, Maps, pretty much everywhere. So you've got less work and you are hitting them at every touch point.