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Become Their Favorite Comfort Creator with Everyday Moments
Manage episode 461075004 series 3565016
Вміст надано Shannon McKinstrie. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Shannon McKinstrie або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers.
In this episode we’ll be covering:
- Diversifying your content types and how that can help engage multiple buyer personas.
- Using the 4H Method to share different aspects of life and business in your content.
- Returning to basics and using real-life experiences to create content that connects through relatability and trust.
- Using storytelling, no matter how mundane or boring it seems, personal stories captivate and engage your audience.
- Create and share offline experiences, these real life experiences encourage inspiration, and lead to more engaging and relational content.
- Make your audience feel as if they're interacting with a friend, this “comfort creator” content feels personalized and relatable.
Other episodes you might have missed:
- Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
- Episode 026: Start a Signature Series That People Keep Coming Back For
- Episode 037: Personalization is the Key to Your 2025 Content Strategy
- Episode 040: Build More Connections with Everyday Moments
Links to reels in this episode:
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