134: How To Recession-Proof Your Coaching Business – Attract More Sales And Thrive

Goals With Soul

Is your business recession proof?

Consumer confidence declines as prices rise, and inflation is on the way up, meaning most of us are seeking to save money. However, consumers do still continue to strive to make their lives better and that’s where coaches come in. There’s still room for us!

In this week's episode I share how to dial up your brand messaging to maximise your know, like, and trust factors, in order to not just survive but thrive through the economic downturn.

It means becoming more desirable by sharing reassuring messages that reinforce an emotional connection with your brand.

We seek out brands we can trust with that resonant messaging, so standing out from the crowd is essential.

At times of economic difficulty it’s hard to think of putting more money and time into marketing as a good idea, but historically, the companies that do so during times of downturn do well.

And at the root of it all is your messaging. It’s all about that know, like, and trust.

Listen in to learn:

- Ways to drive up that all-important trust in you and your business

- Why authentic brand messaging will both attract and repel

- The power of authentic, resonant messaging

- Expressing your mission and crafting brand messages that inspire

Is your messaging speaking to your potential clients' hearts?

Enjoy the listen!

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Are you an established, soul-led coach, looking to elevate your brand messaging and business energetics so you can consistently sign aligned clients?

If so, DM me the word READY on IG @iamjo.ingram and I'll share the details with you.