Master of Scale: John Ramsay on Scaling Taco Cabana and Building Brand Loyalty

FULL COMP: The Voice of the Restaurant Industry Revolution

Вміст надано Josh Kopel. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Josh Kopel або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

5d ago 39:50

MP3•Головна епізоду

Franchising can be a double-edged sword—scaling a brand while maintaining its soul is no easy feat. John Ramsay, a veteran with over 35 years of experience in franchising, who’s leading the charge to transform Taco Cabana into a powerhouse of profitability and culture. In today’s episode, we dive into John’s journey from designing restaurants to developing franchise systems, the strategic pivots that have positioned Taco Cabana for success, and the lessons any restaurateur can apply to their own business. Whether you’re an independent operator or considering franchising, this episode is packed with insights you can use. For more information on Taco Cabana and their exciting expansion plans, visit https://www.tacocabana.com.

Takeaways

Taco Cabana started as a bar outpost in San Antonio.
The brand straddles fast food and full-service dining.
Messaging focuses on variety, convenience, and value.
Breakfast culture is key to customer engagement.
Franchising requires a stable brand and committed leadership.
Unit economics are crucial for franchise success.
Building a franchise model involves collaboration across departments.
Ideal franchisees should have restaurant experience and community ties.
Market selection is based on supply chain efficiency and operational support.
Catering is essential for revenue and brand building.

Chapters
00:00 The Origins of Taco Cabana
06:08 Breakfast Culture and Customer Engagement
11:46 Franchising Strategy and Timing
17:55 Building a Franchise Model from Scratch
23:47 Market Selection and Growth Strategy
29:56 Catering as a Revenue Stream
35:59 Maintaining Focus on Awareness

____________________________________________________________

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Check out DUER’s flagship stores in LA or Denver, or get 20% off your first order by visiting https://shopduer.com/FULLCOMP.

507 епізодів

#Josh Kopel #Entrepreneur #Business #Marketing #Restaurant Success #Hospitality Industry #Restaurant Business Strategies #Restaurant Profitability #Independent Restaurant Growth #Restaurant Operation #Hospitality Leadership #Restaurant Marketing #Scaling Restaurant Businesses #Profitability Tips For Restaurants #Customer Experience In Restaurants #Restaurant Staffing Solutions #Leadership Tools For Restaurateurs #Restaurant Branding #Small Business Advice For Restaurant Owners #Social Media For Restaurants #Restaurant Innovation #Food And Beverage Business Insights #Hospitality Trends #Restaurant Technology #Growing A Restaurant Business #Expert Interviews For Restaurateurs #Restaurant Success Stories #Tips For Restaurant Owners #Restaurant Management Strategies #Maximizing Restaurant Profitability #Marketing For Independent Restaurants #Business Growth For Restaurateurs #Culinary Business Strategies #Improving Restaurant Operations #Restaurant Leadership Advice #Restaurant Customer Experience Strategies #Operational Excellence In Restaurants #Building Restaurant Brands #Mastering Restaurant Scalability