How to building trust in the sales process with Craig Andrews

From Startup to Wunderbrand with Nicholas Kuhne

Craig Andrews, the founder of Allies for Me, shares his near-death experience and how it transformed his worldview and relationships. He discusses the power of trust in sales and introduces the First Time Offer (FTO) methodology, which aims to change the way people feel about a company and build trust faster. Craig provides examples of FTOs in various industries and highlights the importance of understanding customer lifetime value. He also talks about his podcast, Leaders and Legacies, which celebrates everyday leaders making a positive impact. Listeners can access a guide and course on FTOs as a gift from Craig.

Takeaways

Near-death experiences can have a profound impact on a person's worldview and relationships.

Building trust is crucial in sales, and the First Time Offer (FTO) methodology can help change the way people feel about a company and build trust faster.

FTOs can be applied in various industries, such as software development, financial advisory services, and consulting.

Understanding customer lifetime value is essential when designing FTOs.

Craig's podcast, Leaders and Legacies, celebrates everyday leaders making a positive impact.

Listeners can access a guide and course on FTOs as a gift from Craig.

Chapters

00:00 Introduction and Background

01:20 Craig's First Book: Hope That Won't Die

03:37 Craig's Near-Death Experience and Recovery

09:06 Impact of Near-Death Experience on Craig's Worldview and Relationships

11:11 The Transformational Power of Near-Death Experiences

16:29 The Importance of Building Trust in Sales

19:19 The First Time Offer (FTO) Methodology

23:35 Examples of FTO in Different Industries

35:42 Transition from Engineering to Sales and Marketing

43:06 Craig's Podcast: Leaders and Legacies

44:08 Gifts for Listeners: First Time Offer Guide and Course Access

46:17 Conclusion