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#16 Sales and Marketing Alignment with Jillian Als
Manage episode 364040816 series 3439816
Вміст надано Julia Hartwig. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Julia Hartwig або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of Frenemies Julia is joined by Jillian Als, the VP of Marketing at Tricent. The two discuss how Marketing leaders can approach and ensure a close alignment between Sales and Marketing in B2B SaaS companies. They talk about their challenges they had working with Sales, the main benefits of a close alignment, and how their relationship with the Sales department has changed over the course of their careers.
The topics discussed in this episode:
- Why alignment needs to come top-down and bottom-up
- Chemistry as crucial element for collaboration
- Why KPIs are the foundation for alignment
- An effective meeting structure that enables alignment
- Should SDRs be part of Sales or Marketing?
- The challenges of working together with Sales
Follow Jillian on LinkedIn for more insights: https://www.linkedin.com/in/jillianals/
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