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Welcome to The Smarketing Debrief with Brendan St. Jacques and Jen Stack - a podcast for remote sales and marketing pros. Join us each week as we dive into the news you need to know. We give you the rundown on key stories from a B2B and B2C lens - so you always have something interesting to share at your next meeting.
 
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show series
 
Tis the season for closing contracts and marketing those year-end deals. B2B and B2C companies will need to demonstrate value to close the sale, in a world where both businesses and consumers are tightening their spending habits. We discuss consumer holiday spending habits from Deloitte and Mckinsey, retailers' extension strategies to Black Friday …
 
We explore new research highlighting the economic benefits of sustainability initiatives of Product-as-a-Service (PaaS), Upcycling, The Sharing Economy, circular models as well as the dangers of greenwashing. We explore current B2B and B2C examples like Loop Industries, FIFA World Cup 2022, F1 Formula 1, Article, Ikea, Zara Launches Pre-Owned Servi…
 
How can B2B and B2C Sales and Marketing professionals prosper during a tough economy? We share tactics from the 2009 Great Recession and most recently the COVID-19 pandemic to help you prepare to navigate the business landscape. Tune in as we highlight the best industry clients, partnerships and events to double down on during challenging sales qua…
 
With recent office space reductions and changes to WFH policies, we explore what back-to-office, hybrid and remote working means for today's sales and marketing professionals. Discussing research from organizational behaviour experts, we ideate networking tactics to navigate the business landscape today and what concepts could define the future of …
 
We chat through the B2B and B2C implications of Uber delivering Cannabis, Roblox user and stock growth driven by the Metaverse hype, Spotify’s sponsorship of FC Barcelona being swapped for OVO, and Netflix’s launch of Ad tier model Delivery Services, Convenience Economy, Sports Sponsorship, Metaverse, Advertising, The Netflix Effect, Uber, Spotify,…
 
We chat through the B2B and B2C implications of Space X and NASA's partnership, Elon Musk's Twitter acquisition, Kim Kardashian's crypto fine and the implication of Kanye West's Yeezy season 9 PFW show. Space Tourism, Acquisitions, Social Networks, Social Media, Enterprise Sales, Influencer Partnerships, Creator Economy, Celebrity, Contracts, Measu…
 
In this episode I go over 5 to 6 things that i find important about personal brands. I also rant a bit about some other items like Twitter, Facebook, and Inbound 2014. Hope you enjoy and make sure you hit me up with any questions you might have.
 
In episode 5 we take a deep dive into Inbound Marketing with the founder of Inbound Now, David Wells. We talk about things like landing pages, call to actions, and so much more.
 
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