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xigxag: Spotting a gap and going for it
Manage episode 343617586 series 2813954
Вміст надано Ollie Collard & Dr Becky Sage, Ollie Collard, and Dr Becky Sage. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Ollie Collard & Dr Becky Sage, Ollie Collard, and Dr Becky Sage або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Meet Kelli Fairbrother, co-founder and CEO of xigxag.
She has the vision to make audiobooks more engaging. xigxgag has taken on a big global player and forged ahead developing a listen-and-read book, called the x-book.
Kelli started in the US army, a place she credits with teaching her the grit and determination required to be an entrepreneur and where she first realised she could be a leader. She then spent 20 years in consumer tech before having the confidence to set up her own business. xigxag is her first venture.
Kelli joins Founded & Grounded to discuss how you know when you’ve got a great idea, the value of having an experienced advisor when it comes to making your pitch and signing deals, and the difference it makes both financially and mentally having a network.
Presented by Laura Rawlings, with analysis from Ollie Collard.
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